Growth challenges and a variable economic environment are driving more mid-market enterprises to adopt digital technologies – but what is the best way to drive digital transformation?

Based on insights gleaned from Everest Group’s Digital Transformation in Mid-market PEAK Matrix® report, due to be published in August 2024, our experts Alisha Mittal, Vice President, Sandeep P., Senior Analyst, and Parul Trivedi, Practice Director, spoke about the key adoption patterns for businesses implementing digital technologies. Focusing on the particular challenges of mid-market enterprises with revenue between US$1-10 billion, this webinar outlined how business leaders can drive growth, business continuity, and competitiveness with the integration of digital technologies.

Attendees came away with best-practice recommendations for adopting newer technologies, based on our analysts’ recent experiences with guiding this behavior. 

• How can mid-market enterprises effectively leverage digital technologies to drive business growth and competitive advantage?
• What are the key digital adoption patterns observed among mid-market peers, and how can these insights inform strategic IT investment decisions?
• What are the anticipated challenges and opportunities in digital transformation for mid-market enterprises heading into 2025, and how should CXOs prepare to navigate them?

• CIOs
• CTOs
• CDOs
• Chief data officers
• Chief innovation officers
• IT heads
• Heads of procurement
• Business unit heads