Life sciences companies must engage customers effectively to drive business success through differentiated experiences. Hybrid commercial models require seamless, personalized interactions across channels to serve healthcare providers and patients. Advanced Customer Engagement Platforms (CEPs) go beyond traditional CRM systems to deliver real-time insights, dynamic content management, and omnichannel engagement. However, legacy systems, data silos, and fragmented customer experiences still pose challenges. To overcome these barriers, life sciences companies are partnering with specialized CEP providers to develop differentiated solutions that improve engagement, operational efficiency, and data-driven decision-making.
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Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2024
What is in this PEAK Matrix® Report
In this research, we assess 27 providers featured on the Life Sciences CEP PEAK® Matrix. The study will enable buyers to choose the best-fit provider based on their sourcing considerations, while providers will be able to benchmark their performance against each other.
Contents
In this report, we examine:
- The CEP provider landscape
- 27 life sciences CEP providers on several capability- and market success-related dimensions
Scope
- Industry: life sciences
- Geography: global
- The assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading life sciences CEP providers, client reference checks, and an ongoing analysis of the life sciences CEP market
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Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2023
What is in this PEAK Matrix® Report
In this report, we assess 23 life sciences next-generation Customer Engagement Platform (CEP) providers featured on the Life Sciences CEP PEAK Matrix®. The study will enable buyers to choose the best-fit provider based on their sourcing considerations, while providers will be able to benchmark their performance against each other.
Contents
In this report, we examine:
- Examine the provider landscape for CE platforms and products
- Assess 23 life sciences CEP providers on several capability and market success-related dimensions
Scope
- Industry: life sciences
- Geography: global
- The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading life sciences CE platform providers, client reference checks, and an ongoing analysis of the life sciences customer experience platforms market
READ ON
What is the PEAK Matrix®?
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
