Tag: IT

Energizing the Distributed Hybrid IT Environment: Implications of HPE Acquiring Juniper Networks | Blog

Beyond consolidating the competitive networking market, Hewlett Packard Enterprise’s (HPE) planned acquisition of Juniper Networks can potentially unlock a distributed, hybrid, secure fabric to optimize today’s hybrid IT environment. Explore the projected benefits to both companies and market repercussions in this blog. 

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HPE’s announcement earlier this month of its plans to acquire Juniper Networks for approximately US$14 billion has mainly focused on the benefits HPE can gain, such as Artificial Intelligence (AI) capabilities, new business lines, and margin improvements. However, the deal has far greater potential and can significantly impact the hybrid IT environment. Let’s delve into this further.

Hybrid IT: a distributed puzzle

Today’s businesses operate across a combination of on-premises infrastructure, public clouds, and edge computing resources. While this distributed hybrid model offers flexibility and scalability, it presents formidable challenges. Managing disparate technologies, ensuring seamless connectivity, and maintaining security across these diverse environments is a complex puzzle.

Cloud has already created a gamut of challenges for the networking and security industry, which both HPE and Juniper have struggled with. Yet, with the shift toward a distributed hybrid IT environment, a new growth story may emerge from these two infrastructure giants.

HPE + Juniper: a combined force for hybrid IT management

The HPE-Juniper merger holds the potential to simplify this landscape significantly. Bringing together HPE’s expertise in servers, storage, and edge computing with Juniper’s leadership in networking and security solutions can create a hybrid IT management powerhouse.

Here’s how this combined force could benefit both organizations:

  • As-a-service infrastructure stack: Imagine Greenlake’s as-a-service offering complemented by Juniper’s networking, security, and AI portfolios. This could culminate in an as-a-service infrastructure stack that can compete (theoretically) with the public clouds. Given the market’s search for alternative options amid rising cloud cost concerns, this can become an attractive option for enterprises and finally help HPE expand its edge-to-core strategy
  • Embedded security: Juniper’s security portfolio complements HPE’s existing offerings, providing a more comprehensive and integrated approach to securing hybrid environments. This can mitigate risks and ensure data protection across the hybrid ecosystem
  • Alternative network fabric options to Cisco: Despite being a long-time enterprise networking giant, Cisco’s innovation hasn’t scaled significantly to meet distributed computing model demands. With the combined scale of HPE and Juniper, enterprises finally will have meaningful alternatives for end-to-end networking requirements and, even better, an AI-enabled option through Juniper’s Mist capabilities
  • Consolidated automation capabilities: Juniper’s AI and automation capabilities through its Mist capabilities have been disrupting the data center and wireless markets. After HPE integrates these capabilities into its entire server, storage, cloud, and campus portfolios, enterprises stand to benefit from a more consolidated automation potential across the complete hybrid IT infrastructure stack

Challenges and considerations

While the potential benefits of the union are significant, there are also challenges to consider. Both companies have sizeable portfolios that overlap, especially in the networking segment. The strategy for prioritizing the network products between Juniper and HPE Aruba is unclear. Allocating the networking portfolio to Rami seems like a smart move, but how the internal sales and product will adapt to a combined market offering remains to be seen. Only time will tell if Antonio and Rami can make this merger work.

The road ahead: what the acquisition means

Competitors: With the consolidation, Cisco, Arista, and Extreme will have opportunities to target the existing Juniper and HPE accounts until the integration is fully operationalized. In the long term, price wars and another scaled competitor in the networking space could emerge. With the distributed world rising, competitors will need to enhance their offerings to provide an end-to-end intelligent, distributed, hybrid, and secure connectivity fabric.

Enterprises: Existing HPE and Juniper customers will benefit from the complementary portfolio. HPE clients can take advantage of the enhanced automation capabilities enabled by Mist offerings. For prospective clients, it also provides enterprises with increased bargaining power, having another significant provider in the market with comparable offerings.

Telecom service providers: If HPE continues to focus on its enterprise strategy, existing telecom customers of Juniper might lose out on possible innovations and receive less attention.

Channel partners: System integrators, resellers, and managed services providers may need to reexamine their strategies in light of the combined entity and prepare for contingencies if support is reduced.

Despite these challenges, the HPE-Juniper acquisition will significantly impact the market. If poorly executed, it might end up being a consolidation exercise. However, if well executed, it has the potential to ignite an often overlooked but mammoth market segment.

To discuss further, contact [email protected] and [email protected].

Look into our webinar, The Generative AI Odyssey: A Year in Review and What’s Ahead in 2024, to explore the hype vs. reality of generative AI, showcase actual production-level use cases, address challenges head-on, and provide a glimpse into the future of this transformative technology as we move into 2024.

Beyond Filters: Exploring the Impact of Generative AI Influencers on the Marketing Landscape | Blog

By leveraging generative Artificial Intelligence (gen AI), brands can elevate influencer marketing to the next level by creating compelling content that connects more deeply with consumers. In this blog, discover how AI influencers are changing the influencer marketing market and key factors brands should consider.

In an increasingly digital world, consumers seek personalized connections and are drawn to influencers who embody relatable lifestyles and offer trustworthy recommendations. Brands recognize the potential of influencer marketing to enhance visibility, credibility, and engagement. Influencer marketing fosters genuine connections that resonate with today’s consumers and provides brands with a powerful platform to amplify their message in the crowded digital marketplace.

Let’s take a look at how consumers and brands perceive influencer marketing.

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Adding gen AI to the mix

Quick cut to the gen AI disruption – where cutting-edge technology meets influencer creativity. With its capability to produce creative text formats, images, and videos, gen AI brings a new opportunity to this market. It has the potential to empower influencers to craft compelling content at scale that uniquely resonates with followers.

Influencers now find themselves equipped with innovative means to captivate audiences, experiment with storytelling formats, and consistently produce engaging content that reflects the pulse of their followers.

Callout: “A survey of consumers across the UK and the US found a majority (60 percent) prefer creator content designed using gen AI. An additional poll of content creators found most (81 percent) reported more favorable audience engagement with content designed using AI technology.”

Let’s look deeper at how gen AI is being used in influencer marketing.

  • Influencers are crafting more personalized and authentic content, easier and quicker using gen AI
  • Gen AI is assisting influencers with audience engagement, based on data and insights from sentiment analysis
  • Influencers are using AI-generated prompts and ideas to spark creativity, ranging from unique storytelling angles to creative challenges
  • Gen AI-powered influencers are gaining popularity on social media platforms enabling conversations and human-like responses in comments and messages

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Rise of AI influencers

The use of AI influencers in marketing is a relatively recent development that has gained significant traction. High-profile brands such as Prada, Versace, Red Bull, and Tinder have all activated AI influencers for social media promotions. Although the results driven by AI influencers are similar to those of human creators, the key difference lies in creating a relatable brand presence in consumers’ minds.

In the graphic below, we compare the skill levels of human and AI influencers in important areas:

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With their complementing skills, virtual and human influencers can create engaging content at different ends of the same spectrum. As gen AI becomes more prevalent in the influencer industry, balancing authenticity and AI-generated content will be crucial to maintaining genuine connections.

 Key considerations for brands

 While the intersection of gen AI and influencer marketing presents a transformative landscape for brands to connect with their target audience, a few areas of concern still need to be addressed, including:

  • Identifying the right influencers from a crowd of “experts” with genuine followers
  • Managing controversial content or affiliations that conflict with the brand message
  • Safeguarding against the potential risk of copyright infringement due to inspired content from gen AI
  • Measuring the actual impact and return on investment (ROI) of influencer marketing

As influencer marketing evolves, the future is oriented toward adopting an omnichannel and full-funnel strategy. This entails brands leveraging influencer content across diverse marketing channels, from connected television (CTV) ads to opportunity-to-hear (OTH) display ads. By taking this approach, brands can establish influencer-led paid media and integrate it with commerce, removing steps in the customer journey and ultimately driving faster conversions.

To discuss the growing role of AI influencers in the influencer marketing market, contact [email protected] and [email protected].

Join our webinar, The Generative AI Advantage in Enterprise CXM Operations, to learn how enterprises are looking at generative AI-based solutions adoption to improve customer experiences.

 

Mexico Emerges as New Hub for Indian IT Companies Operations | In the News

Mexico has emerged as the new hotspot for customer experience management (CXM).

Everest Group said Mexico has a global services talent pool of nearly 197,000 full-time equivalents (FTEs). The workforce has strong multi-language capabilities in English, Spanish, French, and Portuguese. “The CXM market has been surging in Mexico, and the IT-ADM sector is showing notable growth as well, particularly as it taps into highly skilled engineers emerging from Mexican universities,” said Parul Jain, Vice President of the global sourcing team at Everest Group.

Read more in The Times of India.

Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

Life Sciences Digital Services Specialists 

As life sciences enterprises adapt to the post-pandemic market, global macroeconomic uncertainties and geopolitical disruptions are compelling biopharmaceutical and medical devices enterprises to rethink their future growth strategy. These enterprises are rationalizing and restructuring their portfolios, strategically addressing high-priority quick-wins use cases for digital transformation, and actively seeking providers with greater domain knowledge, enhanced agility, and life sciences-specific technical expertise. Niche providers are emerging in the post-pandemic era and are establishing a strong presence in the digital services market.

Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

What is in this PEAK Matrix® Report

In this report, we assess 16 providers featured on the Life Sciences Digital Services Specialists PEAK Matrix®. Each profile offers a comprehensive picture of the provider’s service focus, key Intellectual Property (IP) / solutions, domain investments, and case studies. The study will enable buyers to choose the best-fit provider based on their sourcing considerations, while providers will be able to benchmark their performance against each other.
 

In this report, we closely examine the life sciences digital services specialists state of the market while focusing on the following aspects:

  • Major segments of specialist service providers based on their capabilities in the life sciences digital services space
  • Role of specialist providers as enterprises move to a new sourcing model
  • Tenets of the unique value proposed by specialists to carve out a niche for themselves

Scope

  • Industry: life sciences
  • IGeography: global
  • IThe assessment is based on Everest Group’s annual RFI process for calendar year 2023, interactions with leading life sciences digital service providers, client reference checks, and an ongoing analysis of the life sciences digital services market

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What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

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Europe Market Outperforms North America in Q3 for IT Cos; Demand to Return in H1FY25 | In the News

Europe has performed better than the North American market for the top four Indian IT companies including Tata Consultancy Services (TCS), Infosys, HCLTech, and Wipro. Execution of some large deals and subsiding of the ill-effects caused by the Russia-Ukraine war crisis were some other reasons that drove UK and continental Europe to pip the North American market in terms of growth, experts have said.

However, most analysts believe demand will bounce back by the second half of this calendar year. Peter Bendor-Samuel, CEO of market intelligence and research firm Everest Group, believes that whether interest rates in the US are cut or not, the IT services business will see a possible rebound soon.

Read more in Money Control.

 

Retail IT Services PEAK Matrix® Assessment 2024

Retail IT Services 

Despite unfavorable macroeconomic conditions, retail enterprises are strategically investing in IT modernization initiatives throughout their value chains. These enterprises are focusing on enhancing customer experience through AI and data analytics, optimizing supply chains with technologies such as IoT and automation, and integrating e-commerce seamlessly.

Their priorities also include strengthening data security, ensuring compliance, and automating manual processes for improved efficiency. Retailers are investing in IT transformations to adapt to market trends, employ data-driven decision-making, and gain a competitive edge through innovation. Recognizing the necessity of agility in a dynamic market, they plan to utilize cutting-edge technology solutions and platforms to promptly respond to evolving consumer preferences and emerging trends.

Retail IT Services

What is in this PEAK Matrix® Report

In this research, we present an assessment and detailed profiles of 24 service providers featured on the Retail IT Services PEAK Matrix®. Each provider profile provides a comprehensive picture of its service focus, key IP/solutions, domain investments, and case studies.

Contents:

  • This report features detailed assessments, including strengths and limitations, of 24 providers that focus on IT transformation services in the retail industry

Scope

  • Industry: retail
  • Geography: global
  • The assessment is based on Everest Group’s annual RFI process for calendar year 2023, interactions with leading service providers, client reference checks, and ongoing analysis of the retail IT services market

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