Enterprises are increasingly adopting an experience-first strategy, prioritizing personalized experiences at scale. Modern consumers prefer enterprises that extend this approach beyond customer interactions to include employees, partners, and environmental considerations. Adobe continues to lead in this domain by enabling AI-driven customer data activation, scalable content creation, and optimization of marketing operations, while offering a robust suite of solutions across creative, experience, and document clouds.
IT service providers are strategically aligning with Adobe’s vision and strengthening their partnerships with Adobe through AI-led joint go-to-market strategies to capitalize on this growing market opportunity. Additionally, they are expanding their Adobe-certified workforce and developing accelerators and frameworks to enhance implementation efficiencies.
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In this report, we:
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
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