Category: Uncategorized

Digital Marketing Strategist | Current Openings

Everest Group is looking for a Digital Marketing Strategist with an innovative digital demand generation experience to join its growth oriented collaborative marketing team. The ideal candidate will have 3-5 years of B2B marketing experience and the aptitude for hands on-learning across the full digital spectrum, currently possessing digital landscape knowledge, project coordination skills and have a working knowledge of data analytics, SEO and WordPress. Marketing automation (Marketo) and CRM (Salesforce) experience are a plus.

This team member must be a detail-orientated collaborator with the ability to independently initiate and manage projects. This position can be fully remote.

Responsibilities

Digital Analytics

• Comfortable using popular analytics tools such as Google Analytics to make informed decisions and track the full digital journey
• Track digital marketing KPIs and report on outcomes and subsequent adjusted strategies
• Collaborate to implement and optimize website content and experience with the goal of improving performance metrics and results
• Stay abreast of the changing digital landscape and the many new features and changes to search, social, etc. and communicate and collaborate across organization on threats and opportunities

SEO/SEM

• Assist in continuously improving SEO via a range of on-page and off-page tactics
• Consistently implement SEO activities when adding new posts and articles
• Support the design, implementation, and tracking of SEM strategies
• Use web analytics and SEO tools to monitor, analyze, and optimize website activity, traffic, rankings, conversions, competitor analysis, and overall metrics
• Ability and desire to learn more about SEO and other digital skills to drive traffic to all digital assets

Project Coordination

• Good communication and interpersonal skills and enjoy brainstorming and collaborating with other team members
• Strong organizational and multi-tasking skills
• Excellent analytical and problem-solving abilities
• Efficiently manage priorities, tasks, and stakeholders to implement projects to meet deadlines and drive continuous improvements

Marketing Technology

• Support the development and execution of campaigns, social media promotions, nurture streams, and landing pages
• Monitor and improve campaign results
• Present new data-driven ideas and strategy for improvements
• Focus on data and list hygiene activities
• Experience editing websites using CMS systems like WordPress

Aptitude/Skills

• 3-5 years of marketing experience
• Marketo or marketing automation experience
• Salesforce knowledge
• Passion for digital marketing that results in clear, measurable business impact
• Ability to create short- and long-plans and execute
• Experience working within a small team whose members have overlapping responsibilities and complementary skill sets
• Excellent project management skills and ability to work on multiple projects simultaneously
• Attention to detail
• Strong writing and editing skills
• Ability to prioritize activities with limited direction
• Motivated by a fast-paced, entrepreneurial-like atmosphere, where you can make significant contributions
• B2B marketing experience preferred
• Professional services firm experience preferred
• Enjoy working with smart people across the globe, including extended marketing team members, sales directors, analysts, industry partners, and senior executives
• Proactive, strategic thinker, and swift executioner

This position could be remote. Re-location assistance is not offered for this position.

‘Indian Offshore Model Will Dominate IT Scene for a Decade’ | In the News

IT markets are picking up to such a degree that both the U.S. and Europe are running out of critical skills, and with this, offshore and Indian alternatives are increasingly becoming attractive for tech buyers, analysts said.

In addition to the skills shortage, the pandemic-induced work-from-home has further raised the openness of global tech buyers to working in a distributed environment, away from onshore (or the client’s location), Peter Bendor-Samuel, CEO, Everest Group, said.

Read more in The Hindu

Analyst Relations Newsletter Q1 2021: Key Highlights from Custom Research

Case #1: Everest Group partnered with a mid-tier system integrator to build a data-driven proactive sales motion for priority accounts to initiate sole sourced pursuits.

The client sought Everest Group support to:

• Build a data-driven (based on market and account intelligence) proactive pitch for 10 accounts to shape either run-transform or build-transform engagements
• Provide ongoing support (review and benchmark) to craft effective proposals for each account that moves to a proposal development stage

To assist on this journey, Everest Group supported the client across the following three dimensions:

• Account prioritization – identification of top target accounts for proactive account pitches based on service provider-specific intelligence and account-specific intelligence
• Proactive pitch decks – customized pitch decks for each account covering the market and client context, peer insights, the account’s key priorities/mandates, and the service provider’s value proposition that best aligns with the target account’s needs and credentials (capabilities and experience)
• Pitch-to-proposal support – ongoing pursuit support with incremental content artifacts as well as review and benchmarking support for design of winning proposals

The project helped the client to channel its sales investments, pivoting from offering-based to needs-based pitches, evolving differentiated storytelling, elevating positioning in the account, and increasing mindshare by creating influence via thought leadership.

Case #2: Everest Group conducted a webinar on digital transformation for sustainable resilience – lessons for scaling digital transformation in 2021

While most companies believe they are digital companies, powered by digital platforms, the pandemic has further accelerated the need for Fortune 1000 companies to adopt digital strategies.

In this webinar, we examined and showcased how large enterprises are approaching digital transformation, including their use of data and AI, automation, interactive experiences, Internet of Things, and organizational and talent models. By delving into the data from 2020, we surfaced the structural changes and investments enterprises need to undertake to scale their digital transformation efforts.

The webinar answered the following key questions.

• What is successful digital transformation in a post-pandemic economy that ensures enterprises thrive?
• Which themes will dominate digital adoption in 2021?
• What should you not do in your digital transformation journey?
• How should you prepare for a post-digital future?

The key takeaways for the participants were:

• Enterprises need to construct their businesses with data at the foundation.
• Talent is a major roadblock that needs to be addressed proactively
• Adopting agility as a default organizational setting
• Rethinking the platform and partnership ecosystem is essential to drive change at scale
• An organization’s culture can render all investments and strategies worthless, investing in building a conducive culture is essential to succeed

You can access the on-demand webinar here.

Analyst Relations Newsletter Q4 2020: Key Highlights from Custom Research

Case #1: Assisted an Indian pure-play engineering services provider in identifying opportunities arising from enterprise sentiment to move away from China

Our service provider client wanted to play a key role in helping its customers set up / scale up their engineering facilities as they plan to move away from China, as well as offer its low-volume manufacturing facilities to help serve customers from India.

We assisted the client in a couple of ways:

• We prioritized the list of accounts that the client could pursue by following a detailed methodology that analyzed each account’s market dynamics in China, propensity to move away from China, and broader macroeconomic trends, among others
• We helped the client to create executive pitch decks for all prioritized accounts, crafting key messages and developing collateral highlighting the potential benefits of moving away from China, while also articulating our client’s associated capabilities and experience that would play a key role in supporting such a move

Case #2: Speaking engagement at GSMA Thrive North America

Akshat Vaid, VP, Engineering Services, moderated a panel discussion at GSMA Thrive North America, participating in HCL’s Virtual Panel Discussion on “ORAN Adoption and Engineering Imperatives in 5G.” The panel, which featured representatives from Deutsche Telekom, RedHat, AMD, HCL, VMWare, and Mavenir, discussed issues such as the changing telecom ecosystem, drivers behind innovation in ORAN, security challenges posed by ORAN, and the challenges facing the broader ecosystem.

Analyst Relations Newsletter Q3 2020: Key Highlights from Custom Research

Case #1: Competitive strategy to drive growth – for the CEO of large IT services provider

The client, CEO of one of the world’s largest IT service providers headquartered in US, wanted to understand how key competitors were realigning to the changing nature of demand – new technologies, SaaS-oriented consumption, and business taking over from IT in defining digital demand.

To address our client’s needs, we:

• Applied our subject matter expertise on the global IT services supply ecosystem to build a strong set of hypotheses around competitors’ strategies
• Augmented it with significant primary research with clients and other industry watchers (investors, clients, and former employees) to validate assumptions
• Built recommendations on an array of dimensions – service delivery model, client relationship management, large deal strategy, and innovation investments, among others

Our client used these recommendations to define action items for both, his markets and his operations team.

Case #2: Delivery model optimization – for the COO for major IT service provider

The client, COO of a major service IT services provider, sought our support to aid in a significant transformation project he was leading for his organization – changing the delivery model to align to the new normal remote working model, post COVID.

We supported our client with a set of detailed dashboards and reports including:

• Analysis of its key client segments on services procurement, talent needs, and productivity needs
• Analysis of key competitors on the evolution of their delivery models (SWOT analysis)
• Assessment of the client’s organization to identify gaps and strengths in demand and the firm’s competitive alignment

We worked with the COO and his team to plug in the data points and recommendations needed for his planning exercise. As a final step, we helped develop a set of metrics to enable our client define the end state and track progress.