Everest Group is looking for a Digital Marketing Strategist with an innovative digital demand generation experience to join its growth oriented collaborative marketing team. The ideal candidate will have 3-5 years of B2B marketing experience and the aptitude for hands on-learning across the full digital spectrum, currently possessing digital landscape knowledge, project coordination skills and have a working knowledge of data analytics, SEO and WordPress. Marketing automation (Marketo) and CRM (Salesforce) experience are a plus.
This team member must be a detail-orientated collaborator with the ability to independently initiate and manage projects. This position can be fully remote.
Responsibilities
Digital Analytics
- Comfortable using popular analytics tools such as Google Analytics to make informed decisions and track the full digital journey
- Track digital marketing KPIs and report on outcomes and subsequent adjusted strategies
- Collaborate to implement and optimize website content and experience with the goal of improving performance metrics and results
- Stay abreast of the changing digital landscape and the many new features and changes to search, social, etc. and communicate and collaborate across organization on threats and opportunities
SEO/SEM
- Assist in continuously improving SEO via a range of on-page and off-page tactics
- Consistently implement SEO activities when adding new posts and articles
- Support the design, implementation, and tracking of SEM strategies
- Use web analytics and SEO tools to monitor, analyze, and optimize website activity, traffic, rankings, conversions, competitor analysis, and overall metrics
- Ability and desire to learn more about SEO and other digital skills to drive traffic to all digital assets
Project Coordination
- Good communication and interpersonal skills and enjoy brainstorming and collaborating with other team members
- Strong organizational and multi-tasking skills
- Excellent analytical and problem-solving abilities
- Efficiently manage priorities, tasks, and stakeholders to implement projects to meet deadlines and drive continuous improvements
Marketing Technology
- Support the development and execution of campaigns, social media promotions, nurture streams, and landing pages
- Monitor and improve campaign results
- Present new data-driven ideas and strategy for improvements
- Focus on data and list hygiene activities
- Experience editing websites using CMS systems like WordPress
Aptitude/Skills
- 3-5 years of marketing experience
- Marketo or marketing automation experience
- Salesforce knowledge
- Passion for digital marketing that results in clear, measurable business impact
- Ability to create short- and long-plans and execute
- Experience working within a small team whose members have overlapping responsibilities and complementary skill sets
- Excellent project management skills and ability to work on multiple projects simultaneously
- Attention to detail
- Strong writing and editing skills
- Ability to prioritize activities with limited direction
- Motivated by a fast-paced, entrepreneurial-like atmosphere, where you can make significant contributions
- B2B marketing experience preferred
- Professional services firm experience preferred
- Enjoy working with smart people across the globe, including extended marketing team members, sales directors, analysts, industry partners, and senior executives
- Proactive, strategic thinker, and swift executioner
This position could be remote. Re-location assistance is not offered for this position.
