Tag: Europe

How the Russia-Ukraine Crisis Can Impact Customer Experience Management Services and Alternative Locations to Consider for CXM Outsourcing | Blog

With Eastern Europe serving as a major hub for Customer Experience Management (CXM), the Russia-Ukraine crisis poses a serious threat to service delivery. Now is the time for enterprises with large presences in this region to diversify delivery locations and mitigate risks.

Read on for our expert analysis on the state of CXM outsourcing here, the potential disruptions, and alternative countries to consider for multilingual customer service and tech support to ensure continued CXM services.      

Just as the world was looking to emerge from the global pandemic that caused a seismic shift in work and collaboration models, another highly disruptive crisis looms on the horizon. The recent geopolitical developments in Ukraine and Russia have caused the whole world to take notice, and with new sanctions kicking in every day, many are already preparing for adverse scenarios.

Given that this rift involves nuclear heavyweights in Russia and the NATO countries, the consequences could be far-reaching for the entire world. Consequently, these tense developments have created a lot of uncertainty and consternation for companies having a presence in the affected region.

Eastern Europe, which forms the immediate vicinity of Ukraine, is a major hub for delivering a plethora of customer experience management services for end-users both within and outside this region. Let’s take a look at the potential impacts to CXM outsourcing and alternative locations for CXM services.

Eastern European region CXM snapshot

As a strategic location for CXM services, eastern Europe offers strong multilingual capabilities, relatively inexpensive skilled talent, and cultural similarities and a minor time difference to western Europe. Leading global enterprises and Europe-focused players have a significant footprint in this region, putting them at risk in the current situation. The heatmap below illustrates the country-wise vulnerability index based on the number of delivery centers and corresponding CX agents present in each of them.

Screenshot 2022 03 23 084703

Potential CXM services disruptions and alternate solutions

Due to its skilled and relatively inexpensive IT talent pool, Eastern Europe is highly leveraged for its multilingual support for not only the regional languages such as Russian, Czech, Serbian, etc. but also for many of the major west European languages such as German, French, English, Spanish, and Italian. Poland and Romania also are sizeable talent sources for technical support.

Major cities in Ukraine such as Kyiv and Dnipro have been the most severely impacted by the armed conflict with Russia, and enterprises must accelerate Business Continuity Planning (BCP) measures to relocate affected CXM agents to safer parts of the country or outside of Ukraine to provide immediate relief.

If the conflict escalates beyond the borders of Ukraine in the coming weeks, major cities in Romania, Poland, and Bulgaria – which have the highest concentration of CXM delivery centers – could also be directly impacted.

We also envision a potential threat of cybersecurity breaches in Ukraine, inevitably causing collateral damage to its neighboring countries as well. While no one can foresee how the situation will unfold or its duration, enterprise clients must stay well informed and start devising backup scenarios and activate disaster recovery plans if needed. Although we believe the disruption will be temporary, a long-protracted war can’t be ruled out.

Alternative locations for CXM support services

Considering the uncertainty and volatility, let’s look at some viable alternate locations to help enterprises mitigate their emerging risks:

  • Multilingual customer support – Enterprises should consider new offshore and onshore locations to support major European languages for CXM outsourcing, as illustrated below:
  • Tech support – The best strategy for enterprises is keeping their complex tech-related support in-house through onshore locations. However, for simpler queries, alternative nearshore locations such as South Africa and Egypt offer similar advantages that Eastern European locations can provide at lower price points without any dip in the talent pool. Even offshore locations such as India and the Philippines are suitable alternatives to consider as long-term tech support outsourcing locations

Mitigate risks

The last two years have taught enterprises the glaring importance of risk mitigation as a strategic priority to ensure service continuity, and this year seems to be behaving no differently. Customer experience has established itself as a true differentiator for enterprises of all sizes and shapes in every industry. As such, ensuring that customer support services run unhindered is vital for enterprises to achieve their business outcomes.

Now, more than ever, diversification of service delivery locations will become increasingly relevant to counteract the rising instability that the current geopolitical tensions between Russia and Ukraine as well as similar such events could bring in the future.

While we hope that this devastating humanitarian crisis comes to an end as soon as possible, enterprises that closely re-examine their service delivery footprints and proactively mitigate their risks will be better positioned to absorb any shockwaves that could potentially arise in the coming months.

With the continuing escalating events, it is important to stay informed on the latest developments in this region. Contact us at [email protected] or [email protected] to discuss your situation and solutions.

Discover more about the impacts to the service delivery ecosystem in our LinkedIn Live event, How to Manage the Ukraine-Russia Impact on Service Delivery.

You can also keep up on the impact of service delivery from Ukraine and the CEE region in our  resource center where you’ll find our consolidated coverage.

How are European Organisations Riding the Global Services Headwinds? | Webinar


How are European Organisations Riding the Global Services Headwinds?

Access the on-demand webinar, which was delivered live on March 22, 2022.

Steeply climbing salaries and outsourcing rates, dwindling talent pools, and increasing customer expectations of service are causing organisations across Europe to feel the heat and break budgets when it comes to global services. Because these challenges will likely persist throughout the year, European organisations need to adjust and refresh their strategies.

Watch this on-demand webinar to discover how leading European organisations are solving global services challenges by creating solutions and adopting best practices, including:

  • Using impact sourcing to reach untapped and affordable talent pools in other geographies
  • Adjusting operating models for a higher emphasis on automation and technology to increase the productivity of existing employees
  • Price Benchmarking to obtain real-time and reliable data on pricing and performance metrics
  • Exploring alternate locations for agility

Our experts address:

  • The key global services challenges and best practices to solve these challenges for European organisations as they come out of the pandemic
  • The areas enterprises should be looking for talent

Who should attend?

  • CIOs
  • CTOs
  • CDOs
  • IT and BPO leaders
  • Sourcing leaders
  • Strategy leaders
  • GBS leaders
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Practice Director
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Real Diversity, Equity, Inclusion, and Belonging (DEIB) in Your Supply Chain: Advancing Gender DEIB with Impact Sourcing for the Workforce of Tomorrow | Blog

Organizations that have a diversified workforce and prioritize providing opportunities to all will ultimately contribute to building a stable global economy. While gender equity and inclusion have improved over the last decades, many challenges remain, including discrimination/bias, underrepresentation in leadership levels, and lack of access to education and employment opportunities. Impact sourcing is a business imperative that will not only help companies reach new talent pools but also offer opportunities to marginalized communities and populations, especially women.

Empowering women through impact sourcing

Impact sourcing is a business practice in which companies intentionally prioritize service providers that hire and provide career development opportunities to people who otherwise have limited prospects for employment.

Companies are implementing impact sourcing models to elevate excluded groups and improve gender equality through opportunities such as training and employment in various regions, especially where educational and career opportunities are not readily available to all. By including impact sourcing initiatives, organizations can begin to embed gender-responsive and ethical procurement practices into their business models, and, ultimately, affect social-economic improvements, such as decreased poverty and increased employment rates.

A response by the approximately US$215 billion1 global services industry to address social exclusion, impact sourcing is not a new concept but can make a significant impact. Considering that third-party services is one of the largest corporate sourcing/procurement spend categories, with companies often spending 5% of revenue on services partners, the practice has the potential to not just open up new talent pools, but also provide equal opportunities.

The gender gap in global services

According to S&P Global data, the percentage of women in the total workforce in developed and emerging markets has averaged around 35% over the past five years and has been exacerbated by the global pandemic. The proportion of women decreases progressively up the corporate ladder. However, in developed markets, the percentage of women in senior management is even lower than the number of women within boards of directors.

By investing in impact sourcing, companies can combat unequal treatment of women in the workforce with specific impact sourcing strategy goals. For instance, they can focus on closing the gender gap at the base of the issue rather than reporting on diversity indicators at the top, such as the number of women on boards or the percentage of women’s ownership. This is part of a growing movement to broaden supplier diversity to gender-responsive procurement, spearheaded by UN Women[1].

How impact sourcing aligns with the United Nations (UN) Sustainable Development Goals (SDGs)

Impact sourcing is one of the most credible and powerful ways to accomplish some of the 17 UN SDGs. As a result, it bolsters gender-responsive procurement, which is defined as the selection of services, goods, and civil works that consider their impact on gender equality and women’s empowerment.

Impact sourcing naturally aligns with UN SDGs in the following ways:

Picture1 1 Goal 1 – No Poverty: Impact sourcing helps provide employment opportunities to marginalized groups, contributing to reduced income distribution gaps and eradicating poverty
Picture2 Goal 4 – Quality Education: The innovation in impact sourcing includes training, accommodation, recognition of unique talents, and career counseling for youth who may not have access to higher education
Picture3 Goal 5 – Gender Equality: Putting women at the center of economies will fundamentally drive more sustainable outcomes since individuals who identify as women are increasingly becoming part of the core workforce. Organizations can become more inclusive towards women by having a rigorous impact sourcing strategy
Picture4 Goal 8 – Decent Work and Economic Growth: Employment is at the core of impact sourcing, helping organizations offer good jobs to marginalized individuals
Picture5 Goal 10 – Reduced Inequalities: Growing inequality is one of the biggest roadblocks in achieving social progress and global stability. Impact sourcing can contribute towards inclusion and equal opportunities within and among countries

With lower attrition rates and higher corresponding levels of employee engagement, which results in lower costs and higher productivity over time, impact sourcing also provides a diversified talent pool to companies.

Impact sourcing encourages companies to help underserved populations, like women, move out of poverty and transform their lives and provide for their families. Corporations can engage in inclusive hiring practices that promote equal opportunity, diversity, skill development, and equal treatment for women. A responsible hiring mechanism by organizations can effectively contribute towards increasing employment opportunities and career development for this socially impacted and vulnerable segment of society, creating meaningful change in the world and taking an impactful step in the fulfillment of the UN SDGs.

Additionally, as the LGBTQ+ community enters the workforce, organizations may expand the definition of “gender” to become more inclusive in their impact sourcing decisions.

Impact sourcing use cases with gender-specific goals


Established as a US-based for-profit sales and marketing organization in 1994, Televerde provides on-the-job training to more than 200,000 current and formerly incarcerated women in the US. As a purpose-driven company, Televerde helps these women reintegrate back into their communities.

Televerde has a global workforce of more than 600 employees, 70 percent of whom sit behind prison walls, and about 60 percent of its staff is comprised of incarcerated women. In addition to being paid fair market hourly wages, they receive training for the required skills and can also achieve certifications in sales and marketing, while earning college credits for completing company-sponsored training programs.

Not only does the Televerde business model help these women, but it has enabled the company to generate more than US$8 billion in revenue for its clients.

In 2020, Televerde formed its non-profit unit Televerde Foundation to further empower incarcerated women and serve as a driving force to fulfill Televerde’s mission to change the lives of 10,000 disempowered people by 2030.


A global impact sourcing specialist, iMerit was founded in 2012 in rural India to bring a diverse talent pool from underserved backgrounds into the digital workforce. Today, 52 percent of its workforce is female, and, interestingly, the company was founded by Radha Basu, a technology pioneer who rose through the ranks when very few women did. By embedding purpose objectives into its business model, the for-profit impact sourcing firm has raised US$23.5 million in funding since July 2021.

Today, iMerit employs more than 4,000 data enrichment and annotation experts in Bhutan, India, and the US. It launched one of its first all-women centers in Metiabruz, West Bengal, a region where women have traditionally lacked professional career opportunities.


A for-profit training-data company, Sama focuses on annotating data for artificial intelligence algorithms. As one of the pioneers in the impact sourcing space, it aims to reduce poverty, empower women, and mitigate climate change. The company combines its technology platform and worker training programs to increase economic opportunity for those in underserved communities.

Sama, a certified B Corporation, operates global delivery centers in Kenya and Uganda and was named one of the “Best for the World” for workers in 2021.

By 2019, Sama had helped over 50,000 people move out of poverty. Its impact was particularly strong for women during the COVID-19 pandemic, when Sama was able to create a remote working model, allowing them to continue working despite lockdown orders.

FiveS Digital

An India-based certified woman-owned business and impact sourcing company, FiveS Digital has a workforce of over 1,500 employees at seven delivery centers in India, with a presence in Europe and North America. It started as a pure-play BPO company in 2009 and has entered the digital technology services domain over the years.

FiveS Digital collaborates with several non-profit organizations and supports young professionals’ upskilling needs, especially women from Tier-2 or Tier-3 cities and rural areas. With diversity and inclusivity as one of its key focus areas, it invests in opportunities and leadership roles for women. As a result of its continued commitment and focus, it was recently certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of women-owned and operated businesses.

Organizations are choosing suppliers that aim to help disadvantaged groups

An increasingly used type of gender-responsive procurement, impact sourcing helps organizations discover initiatives to improve gender inclusion at all levels by partnering with leading impact sourcing specialists like FiveS, Sama, iMerit, and Televerde, as well as mainstream providers.

Enterprises can make a difference by partnering with service providers that employ groups experiencing exclusion, whether as an HR practice or by subcontracting to impact sourcing specialists. As businesses increasingly reach into untapped geographies for hidden talent, they will help build a stable global economy and promote inclusivity – a true win-win scenario.

Discover more about the benefits of inclusivity in the LinkedIn Live event, Why Inclusivity is Essential in Building Your Tech Talent Workforce.

[1] https://www.unwomen.org/en/about-us/procurement/gender-responsive-procurement

The War in Ukraine May Have Supply Chain Implications beyond Energy | In the News

When Russia invaded Ukraine, most of the stories on the economic impact of the war focused on energy and wheat. Gas prices, which were already high, have continued to spike, and while harvest time is months off, Ukraine, like Russia, is a major producer of wheat, especially in the Middle East.

Based on a call I had last week with Eric Simonson, Managing Partner with Everest Group, there may also be an impact on engineering projects and ongoing technology services. Everest Group is a boutique Dallas-based research and consulting firm. Simonson says that up to 100,000 technology jobs could be disrupted as a result of the Ukraine conflict.

Read more in Supply Chain Management Review

Ukraine and the Supply Chain | In the News

When Russia invaded Ukraine, most of the stories on the economic impact of the war focused on energy and wheat. Gas prices, which were already high, have continued to spike, and while harvest time is months off, Ukraine, like Russia, is a major producer of wheat, especially to the Middle East.

Based on a call I had last week with Eric Simonson, Managing Partner with Everest Group, there may also be an impact on engineering projects and ongoing technology services. Everest Group is a boutique Dallas-based research and consulting firm. As of last week, Everest Group and Simonson were predicting that up to 100,000 technology jobs could be disrupted as a result of the Ukraine conflict – Remember that this is an incredibly fluid situation, so that number could’ve risen in the week since our conversation given the number of Ukrainians forced to flee the country.

Read more in Modern Materials Handling

Ukraine Crisis May Shift Some IT Work to India | In the News

The exit of tech companies like Accenture and IBM from Russia and disruptions in the operations of tech delivery centers in Ukraine is likely to divert more work to India and other Southeast Asian countries. It is also likely to bring more business to Indian IT services giants as global tech firms with large presence in Ukraine now stare at a period of uncertainty.

Peter Bendor-Samuel, CEO and founder of Everest Group, said the environment presents a great opportunity for Indian firms as between the service providers and global business services (GBS)/captives, “there is likely in excess of a 100,000 FTEs (full time equivalents/employees) which will be affected and be taken out of the global workforce due to the war and sanctions.”

Read more in Times of India

Artificial Intelligence Service Providers PEAK Matrix® Assessment 2022

Top Artificial Intelligence Service Providers

Artificial Intelligence (AI) has become a crucial component in enterprises’ digital transformation journeys. In the past few years, enterprises have started adopting AI at a faster pace for better resilience, cost-effectiveness, and employee productivity. They also understand the importance of explainable and responsible AI adoption to create an inclusive, fair, and bias-free process.

To achieve these objectives, enterprises are reaching out to providers to help them navigate through their talent, capability, and data management challenges, while also ensuring a customer-sensitive and conscious AI adoption approach. Consequently, providers are increasing their investments to assist enterprises in gaining value from their AI initiatives.

DOWNLOAD THE FULL REPORT Artificial Intelligence (AI) Services PEAK Matrix® Assessment

Artificial Intelligence Service Providers: What is the Scope?

  • All industries and geographies
  • This assessment is based on Everest Group’s annual RFI process for the calendar year 2021, interactions with leading AI service providers, client reference checks, and an ongoing analysis of the AI services market

What is in this PEAK Matrix® Report:

In this research, we provide detailed profiles and assessments of 20 IT service providers featured on Everest Group’s AI Services PEAK Matrix®. Each profile provides a comprehensive picture of the provider’s service focus, key Intellectual Property (IP) / solutions, domain investments, and case studies.

LEARN MORE ABOUT Artificial Intelligence Service Providers

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What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

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About 80,000 to 100,000 Tech Jobs Will Face Disruptions in Ukraine, Belarus, Russia: Everest Group | In the News

According to Everest Group, the Russia-Ukraine conflict may disrupt the services of 80,000 to 100,000 highly qualified professionals with digital engineering and IT skills from Ukraine, Belarus, Russia, and other neighboring countries in Eastern Europe.

“The resource pool numbers alone paint a picture of disruption of services because of the war in Ukraine and the economic impact of the sanctions imposed on Russia,” said Peter Bendor-Samuel, Chief Executive Officer at Everest Group.

Read more in The Hindu

Services Delivery Risk in Ukraine and the CEE Region Rises Amid Conflict with Russia | Blog

The fresh armed offensive launched by Russia at the end of February has disrupted the service delivery ecosystem almost across the whole of Ukraine. Everest Group moved Ukraine’s operating and business environment risk rating to ”High” and recommends that global services firms intensify and accelerate contingency and business continuity plans to ensure resiliency and employee safety. Read on to learn more about the Ukraine-Russia conflict and its impact on the service delivery industry in Ukraine and the broader Central and Eastern Europe (CEE) region.

Origin and evolution of the Ukraine-Russia crisis

The recent crisis between Russia and Ukraine dates back to 2014 when Russia annexed the Ukrainian peninsula, Crimea, and backed pro-Russian separatists in the eastern Donbas region. Despite a 2015 peace treaty between Kyiv and Moscow, there have been several ceasefire violations resulting in many civilian deaths in both regions. Border tensions renewed in November 2021 when Russia started to amass tens of thousands of troops at the Ukrainian border as both NATO and Ukraine refused to commit to excluding Ukraine as a NATO member in the future. On February 22, 2022, Russia recognized the breakaway regions of Ukraine (Donetsk and Luhansk) as independent states and effectively breached the Minsk Protocol, which prevents war in the Donbas region. On February 24, 2022, Russia launched an invasion of Ukraine and started attacking major cities including, Kyiv, sparking an exodus from these cities. While until now, the conflict was localized in the east of the country and service delivery was unaffected in the other parts of Ukraine, the conflict has now spread to almost the entire country. Depending on how scenarios play out (see below), this could mean a disruption of service delivery across Ukraine as well as ripple effects on the rest of the CEE region.

Current and potential impacts on the services industry in Ukraine

For years, Ukraine has been a sought-after location for companies outsourcing software development and ER&D services. The Ukrainian services sector features deep expertise, and Ukraine’s large talent pool is well-positioned to serve the chronic shortage of global engineering and technology manpower while offering attractive financial arbitrage. During the 2014-15 conflict, most companies had already diversified the risks of operating in Ukraine to a large extent. The recent escalation since November 2021 had also forced firms to activate contingency/BCP measures.

Based on the evolution of the conflict across multiple scenarios described below (or beyond these), companies will need to actively watch and flex their contingency plans further.

We foresee the following scenarios playing out on the ground:

Scenarios Long-drawn conflict,
largely limited to the Eastern regions, but not impacting Kyiv and other large cities
Long-drawn conflict extending to key cities in North/West/South Ukraine Swift brokered peace, retaining the current Ukraine administration Swift and decisive victory for Russia followed by installation of a Russia-backed government in Ukraine
Description ·         Ukraine defense forces are able to counter the Russian attack, but not entirely repel decisively

·         Conflict largely contained in the Eastern and Southern regions of Ukraine, with limited disruption in the key larger cities of Kyiv, Lviv, and Dnipropetrovsk

·         Ukraine defense forces are able to counter the Russian attack, but not entirely repel decisively

·         Pitched battles for and around key Ukrainian cities such as Kiev, Odesa, Lviv, and Dnipropetrovsk

·         Large-scale exodus from Ukraine to neighboring countries in the region – such as Poland, Slovakia, Hungary, or Romania

·         EU/US/Turkey broker a swift ceasefire and provisional agreement, potentially through concessions such as a commitment for Ukraine not to join NATO and/or threat of further crippling sanctions on Russia

·         Current Ukraine administration retains power and authority

·         Eastern regions of Donetsk and Luhansk gain independence or autonomy and are not in Ukraine control

·         Russian forces do not encounter significant armed resistance and gain a decisive victory over Ukraine OR current Ukrainian administration capitulates to limit loss of life and infrastructure

·         Kyiv and other key cities are captured by Russian forces

·         Russia installs a puppet government in Ukraine

·         Some exodus likely to neighboring countries in the region, such as Poland, Slovakia, Hungary, Romania

Probability Medium Medium-High Low-Medium Medium-High
Likely impact on global services delivery from Ukraine ·         Temporary disruption spanning a few days in the key cities in the North and West of Ukraine; significant disruption in the South and East

·         Businesses will be able to operate with minimal disruption thereafter in the larger cities, however, those in Eastern (e.g., Dnipropetrovsk) and Southern (e.g., Odesa) centers will face significant disruption

·         Movement of people and operations to centers in the North and West of the country; contingency plans will need to be on standby in case conflict spreads to other regions of the country

·         Large-scale and crippling disruption to service delivery across the country, including in larger cities

·         Companies will need to move people and operations to other centers in their portfolios, especially to the CEE region

·         Limited disruption in the larger cities, especially those in the Northern and Western regions of Ukraine

·         Businesses will operate normally post some days/weeks of uncertainty

·         Clients still likely to demand diversification as regions in the East will continue to be under some uncertainty, leading to movement of people and processes to centers in the North and West of the country

·         Temporary disruption spanning a few days to a few weeks in the key cities in the North and West of Ukraine; significant temporary disruption in the South and East

·         Post installation of a Russia-backed government, disruption should subside gradually, and businesses will be able to operate normally and with some levels of certainty. However, this scenario raises a fundamental question of whether organizations are comfortable operating in an environment heavily influenced/controlled by Russia

Likely impacts on the broader CEE region ·         Some pressure on firms to diversify as a BCP measure will lead to growth in the CEE region and broader Europe region ·         Large-scale movement of personnel and operations to CEE countries

·         Likely need to de-risk operations in countries bordering Ukraine (e.g., Poland, Slovakia, Hungary, Romania, Moldova, and the Baltic States) given potential of a westward push of Russian expansionary tactics

·         Some pressure on firms to diversify as a BCP measure will lead to growth in the CEE region and broader Europe region ·         Lower impacts on the broader region, however, some personnel may want to move out from under a Russia-backed administration and want to migrate to other countries in the region or globally

·         Likely need to de-risk operations in countries bordering Ukraine (e.g., Poland, Slovakia, Hungary, Romania, Moldova, and the Baltic States) given potential of a westward push of Russian expansionary tactics


Ukraine is a key global delivery location for IT and Engineering R&D (ER&D) services, which brings widespread uncertainty and significant concerns for the many companies operating there. Companies such as Wix, Vistaprint, Ciklum, and Cimpress had already begun relocating their staff from east Ukraine to relatively safer parts of the country, such as Lviv, Ternopil, and Ivano-Frankivsk, in efforts to continue uninterrupted business processes and keep employees out of harm’s way. Some are even relocating to other countries, like Poland, Turkey, and Israel.

Approaches and recommendations for firms supporting service delivery in Ukraine

Everest Group has downgraded the operating and business environment risk rating of Ukraine (previously Medium) to High as global organizations continue to face uncertainty, and the threat of disruption is very high considering likely further deterioration in the situation.

Amid these uncertainties and rising tensions, Everest Group recommends the following to global services players with operations in Ukraine:

  • Intensify/accelerate contingency plans: Global services firms should intensify and accelerate contingency and business continuity plans. These measures could include arrangements for relocations of employees and their families, backing up data to servers based in the US or other locations, developing backup options with independent internet providers, establishing emergency satellite communications, identifying alternative suppliers, and stockpiling supplies
  • Monitor cybersecurity, especially data security: Firms should strengthen their network infrastructures to insulate themselves against potential cyberattacks and/or a takeover of data infrastructure by Russia or a Russian-backed administration. The conflict raises the vulnerability of companies to cyber-attacks on Ukrainian firms and data assets – and will need to actively consider measures to protect data residing in servers in Ukraine – especially in the event of a Russia-backed administration taking over
  • Flex talent models and workforce strategy: Businesses impacted by disruption in Ukraine will need to flex talent models and workforce strategy creatively and aggressively to minimize the impact to operations – measures could include cross-training workforce in other centers, hiring contingent talent, expanding remote delivery, provisionally insourcing critical work packets, and rebalancing work across a global/regional delivery portfolio
    • Centers in the European region will be ideally suited to support work that is/was being supported in Ukraine; however, given proximity with Ukraine, some of the CEE countries may not be obvious choices. Companies may need to redistribute work to other global centers, including in Western Europe, Asia, and Latin America
    • Smaller companies and startups will be much more exposed compared to the larger global/regional players as they will struggle to rebalance work and people outside Ukraine – these contracts will require urgent attention from sourcing executives over the next few days
  • Evaluate and identify impacts on broader service delivery portfolio:
    • Countries neighboring Ukraine and Belarus will need to be reevaluated for delivery risks stemming from expanded Russian influence/control over the above two countries. Further westward expansion plans of Russia could significantly downgrade the geopolitical stability of countries such as Poland, Slovakia, Hungary, Romania, and the Baltic States
    • The crisis has the potential of destabilizing a decades-long peace in Europe for a long term. With its existing influence over Belarus and Moldova, if Russia gains control over Ukraine, its neighbors will all be NATO members, thus setting the stage for a long-drawn tussle over Western vs. Russian influence in the region
    • Further, other countries in the CEE region and broader Europe are also likely to see the impacts of migration of Ukrainians. For example, Moldova and Lithuania have already declared a state of emergency to deal with refugees that have already started arriving
    • The crisis may also create stress on other locations within the global delivery portfolios of companies – both enterprises and their service providers – as they try to ensure continuity by flexing alternative locations, providers, and even sourcing models (e.g., provisionally insourcing work with providers heavily exposed in Ukraine). Given the significant talent crunch already being witnessed by companies globally, this rebalancing may create further stress in existing systems and impact other critical initiatives
    • Finally, service delivery in Russia and Belarus is also likely to suffer significantly as a result of strong sanctions imposed by the US and Western Europe

To hear more recommendations on this topic, watch our LinkedIn Live event: How to Manage the Ukraine-Russia Impact on Service Delivery

Stay updated on the Ukraine-Russia Crisis and the impacts to the global services industry as we track this fast-moving conflict and develop further insights.

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