Sustainability initiatives are viewed as profit killers partially because how to measure the success of projects beyond a financial return on investment is still being decided.
One of the flawed perceptions may be the idea that sustainability is a cost. Research such as the Accenture-WEF report and another from Everest Group indicate that companies that invest in sustainability initiatives perform better on financial and operational metrics, according to Nitish Mittal, Partner and Technology Practice Leader at Everest Group.
