Tag: Marketing Services

Marketing Services: Five Things You Need to Know to Capture Value in the Current Environment | Webinar

On-demand Webinar

Marketing Services: Five Things You Need to Know to Capture Value in the Current Environment

Rapidly evolving customer preferences, geopolitical disruptions, and a demand to do “more with less” have kept marketing teams on their toes throughout 2022. Looking ahead, a change in mindset towards outsourcing could help address near-term problems while driving long-term transformation in the marketing space.

However, many enterprises are still on the fence about outsourcing their marketing functions due to a lack of information.

This webinar will explain what marketing services are, how we expect marketing services to evolve in the near future, and what CMOs need to consider while building their future roadmap.

Our speakers will discuss topics, including:

  • What does the Marketing services landscape look like in 2023?
  • How will perceptions in the marketing domain change in the near future?
  • What do enterprises expect from service providers, and how are they responding?
  • What role will technology play in this transition?
Who should attend?
  • CMOs
  • Senior marketing executives
  • Marketing outsourcing team leads
  • Analyst relations
  • Procurement heads
  • Vendor managers
  • GBS leaders
Nishant Jeyanth
Practice Director
M Bharath
Vice President
Aniruddha edited

Life Sciences Sales and Marketing Operations – Services PEAK Matrix® Assessment 2023

Life Sciences Sales and Marketing Operations – Services PEAK Matrix® Assessment

The life sciences industry is currently facing several challenges that are significantly impacting drug and device manufacturing costs. In addition to these rising costs, regulatory developments such as the Inflation Reduction Act 2023 and upcoming patent cliffs are further exacerbating the situation. As a result, it has become imperative for life sciences enterprises to establish robust sales and marketing operations to remain competitive. Additionally, the increasing involvement of end-consumers/patients in their healthcare decisions, coupled with evolving Healthcare Practitioner (HCP) needs, has compelled life sciences enterprises to explore the use of digital tools and technologies to enhance their market positioning and ensure continued engagement with their stakeholders.

To effectively meet these evolving enterprise needs, providers are revamping their sales and marketing operations offerings. They are investing in a range of solutions, from point analytics such as HCP segmentation to large-scale multi-tower platform solutions covering marketing, promotion, and sales, along with investments in evolving technologies such as the metaverse for sales rep training.

Everest Group Life Sciences Sales and Marketing Operations Services PEAK Matrix Assessment 2023 1

What is in this PEAK Matrix® Report

In this report, we assess 17 providers featured on Everest Group’s Life Sciences Sales and Marketing Operations – Services PEAK Matrix®. Each profile provides a comprehensive overview of the provider’s service focus, key Intellectual Property (IP) / solutions and domain investments. The study will enable buyers to choose the best-fit provider based on their sourcing considerations, while providers will be able to benchmark their performance against each other.

This report features 17 life sciences sales and marketing operations service provider profiles and includes:

  • Providers’ position on Everest Group’s PEAK Matrix® for Life Sciences Sales and Marketing Operations
  • Comparison of the providers’ capabilities and market shares
  • Providers’ key strengths and limitations

Scope:

  • Industry: life sciences
  • Geography: global
  • The assessment is based on Everest Group’s annual RFI process for calendar year 2022, interactions with leading life sciences providers, client reference checks, and an ongoing analysis of the life sciences market

DOWNLOAD THE FULL LIFE SCIENCES SALES AND MARKETING OPERATIONS – SERVICES PEAK MATRIX® ASSESSMENT 2023 

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What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

LEARN MORE ABOUT Top Service Providers

Everest Group Marketing Services PEAK Matrix® Assessment

Marketing Services PEAK Matrix® Assessment

Marketing has undergone a transformation due to rapid technological advancements and shifting consumer preferences. Chief Marketing Officers (CMOs) now consider user experience as a critical element in their marketing strategy as exceptional technological advances continue to emerge. Furthermore, the impending recession has intensified the pressure on marketing teams to deliver more with less.

In response, the provider ecosystem has shifted gears from product-focused traditional marketing services to innovative, data-driven strategies that prioritize customer experience. They are also exploring flexible and cost-efficient delivery models to serve CMOs’ demands for low-cost solutions related to personalization, loyalty, and interactive experiences. Providers are investing in new technologies and platforms to improve client experiences and continuing to invest in intelligent automation tools and solutions to increase their service scope and process efficiencies.

MSPM2023 

What is in this PEAK Matrix® Report

In this report, we assess 31 marketing service providers and position them on Everest Group’s PEAK Matrix® as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. The report aims to assist key stakeholders (providers, enterprises, and technology vendors) in understanding the current state of the marketing service provider landscape.

In this report, we:

  • Examine Everest Group’s PEAK Matrix® evaluation, which provides a comparative assessment of 31 leading marketing service providers
  • Review marketing services’ competitive landscape
  • Analyze providers’ key strengths and limitations

Scope:

  • All industries and geographies
  • Our assessment is based on Everest Group’s annual RFI process, interactions with leading marketing service providers, client reference checks, and an ongoing analysis of the marketing services market

DOWNLOAD THE FULL MARKETING SERVICES PEAK MATRIX® ASSESSMENT 2023

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Life Sciences Sales and Marketing Operations
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Life Sciences Sales and Marketing Operations – Services PEAK Matrix® Assessment 2023

What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

LEARN MORE ABOUT Top Service Providers

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