Reimagine growth at Elevate – Dallas 2025. See the Agenda.

Events

Marketing in 2024: Findings from our CMO Priorities Survey | Webinar

On-demand Webinar

1 hour

06-18-2024_Findings from our CMO Priorities Survey_GTP _1200x628
WATCH THE WEBINAR ON-DEMAND

Where do I want to spend my marketing budget?
What does the sustainability conversation in marketing really look like?
What is my gut instinct in the gen AI conversation?

Based on Everest Group’s CMO Survey 2024, this webinar highlighted the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices.

Our experts Nishant Jeyanth, Darshita Lohiya, and David Rickard, delved into this to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing.

Attendees understood the interplay between advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function.
.

What questions has the webinar answered for the participants?

  • What are the top challenges a CMO is looking to solve in 2024?
  • How is the CMO’s outsourcing behavior changing?
  • What is the CMO mindset around the incorporation of emerging technologies, such as generative AI, in marketing activities?
  • How is sustainability changing the marketing conversation?
  • Which emerging channels will see an increased demand in 2024?

Who should attend?

  • CMOs/CEOs
  • IT/BPO Strategy Heads
  • Outsourcing and procurement heads
  • Global sourcing managers
  • Vendor managers
  • Marketing strategy heads
  • Marketing practice leads
  • Account managers


Related events

Events
How Digital Interaction Intelligence Powers the Agentic Enterprise

How Digital Interaction Intelligence Powers the Agentic Enterprise | Webinar

Monday, September 18

4:30 pm | CDT

Hyatt Regency Frisco, Dallas

Events
Fi India

Fi India 2025 | Conference

Thursday, September 4

2:30-3:00 PM IST

Delhi NCR

30 Minutes

Events

Unlocking GCC Model Potential via Unified Network Strategy | Virtual Roundtable

September 24, 2025

9:30  - 11:00 a.m. EST | 7:00 - 8:30 p.m. IST

Virtual Roundtable

1 hour 30 minutes

Events

Adapting Global Location Strategy to AI Transformation and Evolving Risks | Webinar

September 30, 2025

9 a.m. CT | 10 a.m. ET | 3 p.m. BST | 7:30 p.m. IST

Webinar

1 hour