Driving Growth: Evolving the GBS Role in Marketing Services

Marketing has undergone a substantial transformation brought on by the adoption of digital technologies; however, support service delivery models have not kept up with the pace of change. GBS and GCC organizations can play a pivotal role in unlocking marketing efficiencies and benefits.

Join this virtual roundtable discussion to participate in conversations with our expert analysts and your peers. Attendees will gain valuable insights into the latest adoption trends and actively contribute to a group discussion exploring their positioning of marketing service delivery models, including vision, enablers for future value creation, futuristic plans and evolution, and governance models.

This session will help participants develop an understanding of priorities and opportunities for the global delivery of marketing services such as:

• The vision for marketing services in GBS organizations
• Key areas and enablers for future value creation
• Futuristic operating and governance models
• Critical success factors
• Success stories from best-in-class peers

Who should attend? 

• GBS leaders
• GBS strategy leaders
• Marketing services leaders

Virtual Roundtable Guidelines

The only price of admission is participation. Attendees should be prepared to share their experiences and be willing to engage in discourse.

Participation is limited to enterprise leaders (no service providers). Everest Group will approve each attendance request to ensure an appropriate group size and mix of participants. The sessions are 90 minutes in duration and include introductions, a short presentation, and a facilitated discussion.