The sales services landscape is rapidly evolving due to disruptive technologies, elevating customer expectations, and enterprise focus on data-driven decision-making. Customers are increasingly seeking more tailored and customized experiences. In this space, inside sales services such as lead generation, customer segmentation, and lead qualification are vital revenue drivers. Furthermore, digital commerce and marketplace services are expected to see accelerated growth.
North America continues to dominate the sales service outsourcing landscape with businesses adopting emerging technologies and advanced analytics to deliver personalized customer experiences. The technology, and telecom and media sectors particularly see significant sales service outsourcing.
The sales services’ technologies suite includes diverse tools and solutions, such as sales forecasting platforms, lead generation and qualification tools, data management solutions, marketing and sales analytics, and agent assist applications. Advanced analytics, AI, and automation are increasingly shaping these solutions, enabling providers to meet the growing demands for more efficient and personalized sales processes. Several providers are partnering with technology vendors to boost their AI capabilities and broaden their service offerings.
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Sales Services PEAK Matrix® Assessment 2024
In this report, we analyze 15 B2B and 9 B2C sales service providers’ capabilities across industries globally. Each profile examines the provider’s service focus, key IP and solutions, domain investments, and case studies.
Scope
- All industries and geographies
- This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading sales service providers, client reference checks, and an ongoing analysis of the sales services market
Contents
In this report, we:
- Examine the sales services market
- Position the providers on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants
- Compare providers’ key strengths and limitations
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What is the PEAK Matrix®?
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
