Enterprise demand for digital workplace services remains high despite the turbulent global macroeconomic conditions, increasing cost pressures, and Return on Investment (RoI) scrutiny. Recent technological advances and digital transformations have ushered in the third wave of value-based transformation, where enterprises recognize the importance of value realization, productivity, and cost optimization to navigate and thrive in the slowdown. Furthermore, enterprises are increasingly embracing industry-specific workplace accelerators, AI-backed solutions, and product-centric operations.

When it comes to the European digital workplace market, enterprises are prioritizing employee experience, a mix of global and local service delivery, and aligning with their cultural values. They are also dealing with region-specific nuances, stricter regulatory and compliance restrictions, dynamic sustainability mandates, and complex provider landscapes.

Digital workplace service providers are focusing on strengthening their geographically tailored and industry-specific capabilities to assist enterprises in their digital workplace initiatives. Additionally, these providers are seeking to enhance their consulting and advisory capabilities to position themselves as strategic partners for their enterprise customers.