Innovation builds a strong base over which digital investments in technology and talent enable development and execution of the right customer strategy. Retailers should focus on four key data strategies to propel business growth.
The growing importance of data & analytics has led to the evolution of the Chief Data Officer (CDO) role
Digital Pinnacle Enterprises™ – the best digitally performing retail organizations – differentiate from the rest in four key areas
Top tips for both enterprises and service providers
Service Delivery Automation (SDA) adoption can see positive results as quickly as 9-15 months for RDA and RPA and 18-24 months for chatbots
Lead marketing roles are changing as marketing becomes increasingly digital: New marketing lead roles, such as Chief Growth Officer, are focused not only on marketing but also strategy, insights, and customer experience
The growth of digital marketing is driving change in CMO expectations: The CMO’s role is under tremendous pressure to drive business growth and collaborate with technology leaders to deliver results
AI and machine learning are paving the way for a digital marketing evolution
The shift to cognitive marketing is a result of the growing importance of delivering the right content, understanding changing customer needs, and leveraging data to grow
High demand for digital marketing has triggered a shift in the digital marketing landscape; industry players are aggressively expanding their digital marketing services portfolios
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