Marketing in 2024: Findings from our CMO Priorities Survey | Webinar

June 18, 2024

On-demand webinar

Marketing in 2024: Findings from our CMO Priorities Survey

Where do I want to spend my marketing budget?
What does the sustainability conversation in marketing really look like?
What is my gut instinct in the gen AI conversation?

Based on Everest Group’s CMO Survey 2024, this webinar highlighted the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices.

Our experts Nishant Jeyanth, Darshita Lohiya, and David Rickard, delved into this to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing.

Attendees understood the interplay between advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function..

What questions has the webinar answered for the participants?

What are the top challenges a CMO is looking to solve in 2024?
How is the CMO’s outsourcing behavior changing?
What is the CMO mindset around the incorporation of emerging technologies, such as generative AI, in marketing activities?
How is sustainability changing the marketing conversation?
Which emerging channels will see an increased demand in 2024?

Who should attend?

CMOs/CEOs
IT/BPO Strategy Heads
Outsourcing and procurement heads
Global sourcing managers
Vendor managers
Marketing strategy heads
Marketing practice leads
Account managers

Nishant Jeyanth

Practice Director

Darshita Lohiya

Senior Analyst

David Rickard

Partner

Impact Sourcing: The Asset Enterprises Could be Missing | LinkedIn Live

June 12, 2024

linkedin live

Impact Sourcing: The Asset Enterprises Could be Missing

Watch this event on LinkedIn which was delivered live on Wednesday, June 12, 2024

While the impact sourcing model continues to gain momentum with service providers embracing inclusive talent strategies, enterprise buyers are yet to recognize the win-win value of the model.

Watch this interactive LinkedIn Live event to discover the vast advantages impact sourcing delivers for enterprises and learn practical approaches to achieving business benefits while driving social impact. Attendees will also gain a better understanding of current sustainability commitments and goals that enterprises today are targeting. 🌱📈

During this collaborative LinkedIn Live session, we discussed:

• What are the key benefits for buyers of impact sourcing? 💼💡
• How can enterprises find impact sourcing opportunities? 🌍🔍
• How do enterprises promote impact sourcing in their services contracts? 📝🤝

Meet the presenters

Tom McCormick

Senior Director
Capital One Financial

Debi Hamill

CEO
IAOP

Rita N. Soni

Principal Analyst Everest Group

John Strum

Senior Director
Meta Reality Labs

Conversations with Leaders – Episode 10 | LinkedIn Live

June 12, 2024

LINKEDIN LIVE

Conversations with leaders | a linkedin live series | edisode 10

Watch this event on LinkedIn which was delivered live on Wednesday, June 12 2024

The Global Business Services (GBS) model can be effective in revolutionizing enterprises, but there is often a disconnect that leads to unsustainable implementation. To be successful in integrating GBS within the enterprise, teams must create measurable value, align with the corporate vision, and be able to adapt to enterprise requirements.

Watch this LinkedIn Live series, Conversations with Leaders, to develop powerful GBS execution strategies to successfully blend GBS and enterprise efforts. Our experts Rohitashwa Aggarwal and Deborah Kops will be joined by leading industry figures Tanuja Singi, Vice President, Head of Global Business Services at McCormick and Company Inc.; and Robert Weltevredenv, Global Business Services Leader for a lively discussion on strategic, sustainable GBS model implementation.

During this engaging LinkedIn Live, we discussed:

Why do some GBS organizations thrive while others struggle to stay afloat?
What are the challenges beyond the control of a GBS organization?
What are the missteps GBS organizations make that create friction with the enterprise?
What can GBS leaders do to position themselves as enduring partners to the enterprise?

Rohitashwa Aggarwal

Partner

Everest Group

Deborah Kops

Executive Advisor

Everest Group

Tanuja Singi

Vice President, Head of GBS

McCormick and Company Inc

Robert Weltevreden

GBS Leader

Jay Desai

Vice President, Head - Global Business Services
JTI

Harnessing Emerging Technology to Unleash Enterprise Cost Optimization | LinkedIn Live

June 12, 2024

LinkedIn Live

Harnessing Emerging Technology to Unleash Enterprise Cost Optimization

June 20, 2024

8:00 AM PT | 11 AM ET

Mayank Maria, Vice President, Everest Group will be joining an insightful webinar where the panel will explore how leading enterprises can successfully leverage technology for process and cost optimization in the pursuit of reduced costs, increased revenue, and optimized operations.

Delve into the top enterprise priorities in 2024 and anticipated roadblocks, such as cost/margin pressures and evolving customer needs.
Understand the enterprise technology ecosystem, including AI/ML, Automation, and Process Intelligence tech, and how they drive optimization.
Explore the dynamics of technology adoption on process optimization across various industries and functions, highlighting benefits and challenges.
Outline the role of service providers in assisting enterprises by offering guidance on tech selection, implementation, and workforce training.

Mayank Maria

Vice President, Everest Group

Yuri Gubin

Chief Innovation Officer, DataArt

NEXUS 2024: The New Matrix of Global Delivery | Event

June 12, 2024

event

nexus 2024: The new matrix of global delivery

June 12-13, 2024

Everest Group’s Rita N. Soni, Principal Analyst, will speak at NEXUS 2024 in a panel of experts in New Jersey.

The Nexus 2024 event will discuss the deeper issues that influence the performance of the Nearshore Americas model. The Americas’ Nearshore has begun cultivating a worldwide reputation built on value, competence, and flexibility and it continues to capture a larger share of the global knowledge economy. This event will discuss the pitfalls in its way, the ongoing disruption of automation solutions and artificial intelligence, how well-established delivery models are being transformed today, and what’s ahead in the near term.

Learn more and Register

Rita N. Soni

Principal Analyst, Impact Sourcing and Sustainability Research, Everest Group

Transforming to Thrive: Building Winning Operating Models Amid Disruption Across Industries | Webinar

June 11, 2024

ON-DEMAND WEBINAR

Transforming to Thrive: Building Winning Operating Models Amid Disruption Across Industries

WATCH THE WEBINAR ON-DEMAND

Generative AI might be the first disruptor to spring to mind in 2024, but there are other seismic trends at play that are affecting industries worldwide. Fundamental shifts are developing, brought on by the evolving role of captives, changes in talent management strategies, and new approaches to data exchange/management, which is leading to changes in enterprise operating models.

In this webinar hosted by Everest Group experts, Manu Aggarwal, Partner, Ankur Verma, Vice President, and Suman Upardrasta, Vice President, attendees understood how enterprises should think about disruptive changes as they go about their transformation agenda. Our panel discussed effective strategies for thriving in the face of disruption and offered their experienced view on the best path forward.

What questions did the webinar answer for the participants?

What are the trends impacting enterprises across industries, such as healthcare, life sciences, insurance, and banking and financial services?
What are the primary implications for business, technology, and sourcing resulting from these trends?
What impact does the adoption of disruptive technologies like generative AI have on the enterprise operating model? What are the common challenges that enterprises are facing as a result?
How can the operating models be tweaked or changed to help enterprises move from disruption to transformation?

Who should attend?

CIOs
CTOs
Enterprise BU heads
IT/BPO strategy heads
Outsourcing heads
Procurement managers
IT/BPO department heads
Global Sourcing managers
Vendor managers
Senior marketing executives

Manu Aggarwal

Partner

Ankur Verma

Vice President

Suman Upardrasta

Vice President

Leveraging AI for CX | LinkedIn Live

June 5, 2024

LINKEDIN LIVE

Leveraging AI for CX

Watch this event on LinkedIn which was delivered live on Wednesday, June 5 2024

To meet evolving customer expectations, businesses are seeking to develop artificial intelligence (AI) tools to enhance their customer experiences. From personalizing experiences to providing in-depth analytics, the potential for AI to transform CX and its management is profound. 🚀

Watch this LinkedIn Live discussion with Everest Group’s Nishan Krishan, Practice Director, and Ashish Sehdev, Vice President, to learn about how to utilize AI and its latest iteration, generative AI, for anticipating CX needs, creating adaptive strategies, and developing unforgettable CX. 💡

During this engaging LinkedIn Live, we discussed:

✅ The use cases enabled by AI in CX 🤖
✅ The RoI and productivity gains enabled by AI in CX
✅ Generative AI and its disruptive potential for CX

Nisha Krishan

Practice Director

Everest Group

Ashish Sehdev

Vice President

Everest Group

Talk Gen AI | Conference

June 4, 2024

COnference

Talk gen AI: Gen AI Landscape & Trends | Keynote

June 4, 2024

Catch Everest Group Partner, Shirley Hung, at the Talk Gen AI event in San Francisco. Learn about the latest trends in gen AI in the enterprise, leveraging gen AI to improve healthcare and life sciences, disrupting the entertainment industry, investment trends, legal implications, and more.

Shirley will deliver the keynote address titled Gen AI Landscape & Trends.

Shirley Hung

Partner, Everest Group

Strategic Sustainability Partnerships: Aligning Objectives for Long-term Impact | Webinar

May 30, 2024

ON-DEMAND WEBINAR

Strategic Sustainability Partnerships: Aligning Objectives for Long-term Impact

Access the on-demand webinar, delivered live on May 30, 2024.

Sustainability has emerged as a critical imperative across industries amid growing concerns about climate change, resource depletion, and social inequalities. As enterprises near their commitment deadlines, they are looking to partner with leading sustainability enablement service providers for their tech, industry, and ESG domain expertise.

Sustainability enablement service providers offer instrumental solutions; however, knowing which provider to choose can be complex. Enterprises need partners who can not only address their immediate sustainability needs but also align with their long-term strategic objectives.

Watch this webinar as our sustainability experts presented the detailed profiles and capabilities of twenty-five sustainability enablement technology and services providers featured on the Sustainability Enablement Technology Services PEAK Matrix® and key trends to follow.

What questions has the webinar answered for the participants?

What are the key challenges enterprises face across geographies and industries in their sustainability journeys?
What are the demand themes in the market that sustainability leaders across the globe are following to accelerate their path to building purpose-driven organizations with sustainability at the core of all business operations?
What are the key trends shaping the sustainability enablement services market?
Who are the leading service providers, and what capabilities should clients assess to identify the right service provider for their organization?

Who should attend?

CEOs, CIO/CTOs, COOs, CPOs, Chief Sustainability Officers
Global sustainability heads
Head of climate and sustainability services portfolios

Arpita Dwivedi

Practice Director

Ambika Kini

Senior Analyst

Rita N. Soni

Principal Analyst for Sustainability and Impact Sourcing

What’s Driving Investments in RCM: A Look at Hotspots in Healthcare | LinkedIn Live

May 29, 2024

LinkedIn Live

What’s Driving Investments in RCM: A Look at Hotspots in Healthcare

Watch this event on LinkedIn which was delivered live on Wednesday, May 29, 2024

The Revenue Cycle Management (RCM) sector is undergoing seismic change. With rapid digitization and an evolving future landscape, PE funding and overall M&A activity is dramatically increasing. 🔍

Watch this LinkedIn Live conversation with Everest Group analysts Priya Sahni, Practice Director, and Ankur Verma, Vice President, to learn about the changes happening in outsourcing patterns within RCM, as well as the trends to watch out for in the coming months.

📚 Attendees will get a complimentary copy of Everest Group’s RCM report.

During this LinkedIn Live, we discussed:

What are the key business, technology, and sourcing trends within RCM?
What’s really driving the PE investments in this space?
What can we expect from rising M&A in RCM business?

Meet the Presenters

Priya Sahni

Practice Director
Everest Group

Ankur Verma

Vice President
Everest Group

Don’t miss the premier conference for GBS, sourcing, and tech leaders. Reserve your spot for Everest Group Engage!

Category: Events