Abhishek Sengupta is a Practice Director on the Business Process Services (BPS) team focusing on marketing services. Through his previous roles at Gartner and Tata Consultancy Services (TCS), he has worked with both enterprises and service providers, thereby gaining a deep understanding of their decision-making nuances. At Gartner, he advised enterprises across different industries on topics related to strategy, operations, and data & analytics, while at TCS, he was instrumental in establishing its Center of Excellence (CoE) for marketing services. He holds a master’s degree in business administration from Xavier Institute of Management, Bhubaneswar (XIMB), and a bachelor’s degree in electrical and electronics engineering from Vellore Institute of Technology (VIT).