Buying services is no longer a matter of decisions that stand independently, like buying technology or products. In the past, many companies had the misconception that services are “one and done” or that they could be built and then be fine or at least fine for three or four years. But that’s not the case. Services are more of a journey – long-term commitments whose nature constantly evolves over time. It’s crucial that companies recognize this fact and that they rethink how they buy and manage services today. Why? Because the digital economy requires integrating more services into offerings, and they are becoming more integral to a company’s value proposition to customers and stakeholders.