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Service Provider Trends and Insights: Overcoming Setbacks

Service providers often come up against setbacks in their operations and delivery of services. To effectively tackle these hurdles, it is essential to adopt proactive strategies and practices that enable them to deliver optimal value to their clients.

Everest Group guides members by providing documented facts and objective insights so they can make the best decisions. We’ve observed a range of common service provider trends and inquiries across product strategy, alliance and partnership ecosystem strategy, product marketing strategy, and corporate development. Here are a few of the key challenges we’re helping service providers tackle. 

Product strategy

With increasing pressure to deliver differentiated products that can respond to dynamic markets, our forward-looking research can help service provider leaders get their product where it needs to be. We’re helping service providers work through questions like:

  • How can we align our go-to-market strategy with the current market, and how does it stack up to our peers?
  • How can we align our product to specific industries or verticals?
  • How do we know if we have determined the optimal pricing strategy for our product?

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Alliance and partnership ecosystem strategy

Our extensive experience and client collaboration covering alliance and partnership strategies has provided us with the insights to guide service providers within their alliance and partnership ecosystem and help answer questions such as:

  • How do we know who to partner with to expand our market reach and who aligns with our company’s objectives?
  • How can we find out who the key market players are that have the greatest influence in our industry?
  • How do we determine who to partner with to enhance our capabilities and offerings?

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Product marketing strategy

We can help service providers move product marketing initiatives forward with practical insights and service provider trends to address concerns like:

  • How do we effectively convey a compelling message about our product to differentiate ourselves and capture attention?
  • How can we become a thought leader in your market?
  • How can we find best practices to differentiate our product from others?

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Corporate development

We can help you with your business model and strategic planning so you can adapt to changes in the market and make better decisions when facing questions including:

  • How can we set a plan in motion to incorporate sustainability into our business model?
  • How can we identify the right messaging and value proposition?
  • How can we effectively expand our market presence and reach new customer segments?
  • How can we find potential merger or acquisition opportunities that align with our growth objectives?

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Business strategy

Through our powerful collaboration with DeepDive Equity Research, we provide IT services industry trend forecasts, leveraging proprietary data sets. Together, we deliver insights into specific trends by vertical and service line, buyer behavior, signings data, and pricing – helping you confidently make your next strategic move. Read more

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Why clients choose Everest Group

[Everest Group’s] ability to synthesize input from a variety of sources – or even people with different backgrounds and motivations – is really quite extraordinary.

– CIO, leading global mining company

The help was extremely timely and the quality we were looking for – this is what delights us and helps Everest Group to be a trusted partner.

– Executive, Market Development & Insight, global service provider​

Is it too forward to tell you that after only a quick skim of this information, I want to cry tears of joy? Others told us they couldn’t get the information and to go away – this is incredibly valuable information to use with our executives.

– VP of Market Intelligence and Insights, technology company​

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