What if the true value of AI lies not in incremental improvement, but in bold reinvention?
Two and a half years since ChatGPT’s commercial debut, enterprises have charged ahead with AI implementations. We’ve seen rapid adoption, particularly in areas like customer service, marketing, and sales. These functions have embraced AI tools to automate responses, personalize content, and augment human activity. But despite the enthusiasm and activity, most of these efforts have failed to deliver a material step-change in productivity.
The reason? We are using AI to optimize what already exists rather than to reinvent how work gets done.
