Evaluating Brand Perception Data to Improve EVP and Talent Attraction

A distinctive employee value proposition (EVP) is proving to be the deciding factor in GBS and tech employers’ differentiation, particularly in a market with slowing talent demand.

Our experts Rohitashwa Aggarwal, Partner, and Shivangee Kumar, Senior Analyst,  joined by leading speakers in a webinar discussion on the critical role of employer brand perception in the effort to win and retain talent. The panel evaluated brand perception data insights from leading organizations to surface successful strategies for increasing employer attractiveness and developing an appealing, stand-out EVP.

Our panel guests, from best-in-class GBS organizations, detailed how they approach and streamline their talent strategy with EVP at front-of-mind. Attendees will come away with actionable ideas on showcasing their EVP and attracting top-tier GBS and tech talent.

What questions did the webinar answer for the participants?

• How do key brand perception factors impact GBS and tech enterprises’ evolution?
• How can companies evaluate their own brand perception from an employee’s perspective?
• Which key factors (such as age, size, and vertical) correlate with the employer brand perception?
• How are top employers differentiating themselves from their peers?
• What are the top employee grievances?

Who should attend?

• GBS site leaders
• GBS strategy leaders
• HR leaders / heads
• Talent strategy leaders / heads
• Technology / IT leaders