Steady growth in IT services outsourcing driven by stakeholders’ increased reliance on technology to contain costs and foster innovation
Digitization is an effective medium for marketing / customer engagement and operational efficiency, but analysis shows that most digital investments are focused on marketing at the cost of operations
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Buyer-to-Service Provider Alignment on Business Goals – Some Do Better Than Others
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The Best (And Not So Great) Bets for Analytics Investments
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Though most tout clinical and R&D analytics spending, transaction data shows much higher spend on sales and marketing
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How effective are your digital investments?
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