Tag: Global In-house Center

Tier-2/3 Cities’ Growing Attractiveness as Promising Locations to Deliver Global Services – Can Runners Up Be Winners as Well? | Sherpas in Blue Shirts

The broad picture

With both buyers and service providers increasingly understanding the benefits of tier-2 and 3 cities in their quest for greater cost savings and access to additional talent, these lower tier locations are witnessing significant growth in new set-ups and expansions.

Companies typically look for at least 10-15 percent additional cost savings over tier-1 cities to justify the business case for moving to tier-2/3 locations. But to achieve their goals, they must create a sustainable business case considering both benefits and trade-offs, e.g., a decrease in operating costs versus an increase in management overhead, and entering an established market late versus entering a relatively nascent market.

Some argue that additional cost savings over tier-1 cities can also be realized by expanding into peripheral areas within tier-1 locations (e.g., Pune/Hinjewadi and Mumbai/Navi Mumbai, versus Coimbatore, Ahmedabad, Jaipur, and Bhubaneswar) or in existing tier-1 locations through scale economies. But the “right” answer here is highly context-specific, and depends on an organization’s specific needs and priorities. For example, a company battling for talent in a tier-1 city will not benefit much by expanding to peripheral locations but can access to additional talent by setting up in tier-2/3 cities.

Distribution of set-ups by Tier-1 and 2 cities

Central Eastern Europe (CEE) and Latin America (LATAM) both had more global services delivery set-ups in tier-2 cities than in tier-1 cities in 2012-2014 H1. Although increased activity in tier-2 locations is a relatively recent trend in Asia Pacific (APAC), it is fast catching up with the highest number of tier-2/3 set-ups among all three regions during 2012-2014 H1. Global in-house center (GIC) and service provider activity in APAC is concentrated in India, but distributed across multiple locations in CEE and LATAM. The above chart presents the top five tier-2 locations in each region.

India’s tier-2/3 city story

India continues to be an attractive offshore destination for global companies, given its unique combination of low cost, scalable talent pool, and breadth and depth of available skills. Tier-2/3 cities add to the value proposition by providing additional cost savings of 8 to 12 percent (for IT services), due to lower facilities and other operational costs.

With higher concentration risk in tier-1 cities, it is becoming increasingly important for enterprises and service providers to access talent from tier-2/3 cities.

For more information, download a complimentary preview of Everest Group’s recently released report, Tier-2/3 Locations in India for Offshore IT Services Delivery – Does Reality Meet the Hype?

Philippines: moving beyond Manila and Cebu as delivery locations

While the Philippines’ key tier-1 cities (especially Manila and Cebu) are becoming saturated, the proliferation of tier-2/3 cities offer a strong proposition. Emerging tier-2/3 cities – e.g., Dasmarinas, Malolos, Iloilo City, and Baguio – contribute 30 to 40 percent of the relevant graduate pool, and for IT-BPS offer a cost differential of 10 to 25 percent as compared to Metro Manila.

For more information, download a complimentary preview of Everest Group’s recently released report, Is Philippines Stepping Up to Lead the Industry into the Next Horizon of Global Services?

Dimensions for operationalizing a tier-2/3 delivery center

Operationalizing a center in tier-2/3 cities and successfully deriving the above-mentioned benefits requires a slightly different approach than in tier-1 locations:

Talent hiring strategy: Companies need effective talent strategies to meet the needs of experienced personnel who often need to be relocated. They also need appropriate employer branding to capture mindshare in local colleges and universities.

Client engagement and contract type: To optimize costs and improve profitability, tier-2/3 cities are likely better suited to deliver work for existing (rather than new) clients/modules.

Operating model:Tier-2/3 cities can serve as self-sufficient centers directly handling clients, and can also be structured as a spoke to tier-1 cities in certain cases.

Creating an ecosystem: Companies need to invest in infrastructure, the social living environment, and the delivery ecosystem in order to successfully operate a tier-2/3 city set-up.

Many tier-2/3 cities options with multiple benefits and opportunities are available across various regions and countries. But enterprises and service providers must take into consideration multiple associated challenges – e.g., scalability, lack of enabling environment, trade-offs with peripheral cities, and lesser breadth of skill sets – before setting up or expanding their operations in these locations. A commercial-driven business case may not be enough to evaluate these cities; what is needed is a risk-reward assessment!

Here’s the Answer Key: India GIC Landscape Crossword Puzzle | Sherpas in Blue Shirts

Hope you enjoyed solving the India GIC landscape crossword we posted last week. Below is the answer key to it. (Download a printer-friendly version of the answer key.)

Everest Group India GIC Crossword Answer Key

Across 
  1. One of the first entrants in the India GIC landscape
Texas Instruments and GE were among the first entrants in the GIC landscape
  1. Number of GIC divestitures in first half of 2014
None. GIC divestiture activity has seen a decline in recent years after peaking in 2011 and 2012
  1. Numero uno country in worldwide GIC market
India has dominant share in the GIC market in terms of revenue (~50%), number of delivery centers and headcount
  1. Tier-1 city with least number of GICs
Mumbai has the least number of GICs among tier-1 cities in India
  1. Buyer geography with maximum number of companies setting up GIC in India
United States-headquarteredfirms have more than 60% share in the Indian GIC landscape
  1. Buyer geography showing decline in GIC activity in India
Share of United Kingdom-based firms setting up GICs in India has declined in the last 2-3 years
  1. _______ a.k.a GIC
GICs were formerly known as captives
  1. Vertical with 2nd largest average headcount in GIC
Telecom is the 2nd largest vertical after BFSI in terms of average headcount
 
Down 
  1. Top vertical by GIC headcount
BFSI is the largest vertical in terms of overall GIC headcount in India
  1. Top vertical by number of GICs
Technology is the leading vertical in terms of number of GIC set-ups in India
  1. Tier-1 city with highest share in number of GICs
Bangalore has the maximum number of GICs in India
  1. Leading tier-2 city for GIC set-ups
Pune  is the leading tier-2 city in terms of number of GICs and has seen lot of GIC activity in the recent past
  1. Why companies started GICs?
Companies started GICs to capture cost arbitrage
  1. Alternative to the GIC model
Outsourcing to service providers in an alternative to the GIC model
  1. Number one function that GICs in India are delivering
Engineering services is the leading function delivered by GICs in India
  1. __________ beyond arbitrage
Value beyond arbitrage
  1. Energy & Utilities GICs firms headquartered here have high share
Within the Energy & Utilities vertical, Europe-based firms have highest share
  1. Sub-function within IT with highest adoption
ADM (Application Development & Maintenance) is the topmost sub-function within IT
  1. Another leading tier-2 city for GIC set-ups
Kochi is also seeing GIC activity among tier-2 cities in India
  1. Cognizant acquired this GIC in 2013
Cognizant acquired ValueSource NV, a subsidiary of KBC Group

Photo credit: Taki Steve

Nearshored GICs Experiencing Significant Growth among UK-based Buyers | Sherpas in Blue Shirts

Over the last 18 months, we have seen a significant shift in the global in-house center (GIC) location strategy of UK-based firms, with many more embracing Central and Eastern Europe (CEE) over offshore countries for their GICs.

GIC delivery footprint of UK based buyers

Factors driving the growth in nearshore locations include:

  • High attrition rates in offshore locations, and far more expensive talent in onshore regions, make nearshore locations a suitable alternative. Relatively lower-cost locations in CEE are equipped with skilled workforce with multi-lingual capabilities
  • Nearshore locations offer cultural and geographical affinity, and a favorable time zone
  • Concentration risk in offshore locations. Realizing the value of diversification, well-known companies such as Barclays, BP, HSBC, PwC, Rolls-Royce, and Vodafone have expanded their location portfolios beyond offshore in-house centers and established GICs in CEE

Some of the popular nearshore locations being leveraged for IT, F&A, and call center (CC) services are depicted in the diagram below:

Key nearshore locations by functions

While some companies are leveraging their existing nearshore offices and expanding them into GICs, others are setting up greenfield centers. Recent examples of new GIC set-ups by UK firms in nearshore locations include:

  • Barclays opened a human resources service center in Lithuania
  • Vodafone opened a new shared services center in Bucharest, Romania, to cater to Germany, Ireland, Italy, Spain, and UK-based clients. The center will also provide IT services for the Vodafone Group headquarters in London
  • PwC opened a service center in Bratislava, Slovakia, to carry out its internal finance function for the CEE region
  • Toumaz Group opened a software development center in Timisoara, Romania, to develop IT-based solutions for Toumaz and Frontier Silicon, a Toumaz division.

What are the implications of this trend? Are we saying offshore locations will lose their draw for UK-based buyers? Certainly not! Although the CEE region will continue to maintain its growth momentum, several factors will still drive GIC activity in offshore geographies among UK buyers:

  • For first-time adopters of the GIC model, offshore locations (e.g., India, Philippines) offer a proven and established value proposition
  • For companies highly focused on cost savings, the arbitrage offered by offshore geographies remains unbeatable
  • Companies looking to set-up large scale centers (1,000+ FTEs) may not find many scalable options in nearshore regions, making offshore geographies more attractive
  • Several offshore locations are also becoming attractive for their domestic market opportunities. Thus, some organizations are leveraging offshore centers for dual purposes; for their UK operations and to tap into local sales prospects

Beyond the traditional offshore locations, there is increasing acceptance of South Africa, Egypt, and Mauritius as delivery locations for UK and other European buyers due to accent similarity and strong cultural affinity. But the battleground is now definitely becoming hotter between nearshore and offshore locations.

For more insights into the GIC space, please see the following additional Everest Group research:

  1. GICs Creating Business Impact Beyond Cost Arbitrage
  2. Quantification of GIC Impact Accelerates Internal Value
  3. Global GIC Market Activity Heatmap

Photo credit: Charles Clegg

Crossword Puzzle: Test Your Knowledge of the India GIC Landscape | Sherpas in Blue Shirts

We recently published a report on the Global in-house Center (formerly known as captives) landscape in India that provides comprehensive coverage of the GIC landscape in the country. (Download a complimentary preview deck of the report.) India is now home to 700+ GICs delivering a range of IT, business process and engineering services to buyers globally. Would you like to know more key insights from this report?

Let’s play a game!

Below is a crossword that captures 20 key insights from the report. (You can also download a printer-friendly version of the crossword.)

 

Everest Group India GIC Crossword

Across

  1. One of the first entrants in the India GIC landscape
  2. Number of GIC divestitures in first half of 2014
  3. Numero uno country in worldwide GIC market
  4. Tier-1 city with least number of GICs
  5. Buyer geography with most number of companies setting up GIC in India
  6. Buyer geography showing decline in GIC activity in India
  7. _______ a.k.a GIC
  8. Vertical with 2nd largest average headcount in GIC
Down

  1. Top vertical by GIC headcount
  2. Top vertical by number of GICs
  3. Tier-1 city with highest share in number of GICs
  4. Leading tier-2 city for GIC set-ups
  5. Why companies started GICs?
  6. Alternative to the GIC model
  7. Number one function that GICs in India are delivering
  8. GICs are increasingly delivering __________ beyond arbitrage
  9. Energy & Utilities GICs firms headquartered here have high share in number of GIC set-ups in India, within this vertical
  10. Sub-function within IT with highest adoption
  11. Another leading tier-2 city for GIC set-ups
  12. Cognizant acquired this GIC in 2013

 

Stay tuned! We will post the answer key in a few days.


Photo credit: Jessica Whittle

Are You Familiar with the Offshore GIC Hot Spots? | Sherpas in Blue Shirts

If you said Asia Pac, great … but do you know what APAC is particularly good at? And do you know about available alternatives beyond APAC?

We all know location is half the battle (possibly the entire battle). But location selection is difficult – it’s not just about cost arbitrage, talent scalability, and sustainability, but also linguistic and cultural affinity.

The most mature location may not be the best fit for your company or your industry, and you definitely can’t toss a dart and hope to find the right location.

Here’s the battle plan – a map of GIC “hot spots.” Need multi-lingual support? Check out Central & Eastern Europe; Poland alone delivers services in more than 34 foreign languages. Need support in the Technology and Telecom industry? You might want to take a look at MEA (Middle East & Africa). While you’re there, check out Latin America, India, and the rest of Asia, too.

Click on the map to expand the image

GIC-Heatmap

 

Looking for more information on GICs? Check out these three resources:

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