Global Research Insights

Europe, the new outsourcing hotspot

Accelerate growth in Europe, by making confident decisions

Global Research Insights: What are the European Market Trends?

Everest Group is your partner for global research insights. Our research focuses exclusively on IT, business process, and engineering services. Our expert insights extend to the technologies that power those processes and functions and the related talent trends and strategies.

Our specialization in all things services results in a deep level of expertise that clients find invaluable when making critical, strategic decisions related to using and delivering services. It’s the research insights you need when navigating the complexities of the European global services market.

Our global research insights zero in on current European market trends and deliver insights on how enterprises can capitalize on and navigate through the changes. In areas such as digital transformation, sourcing, sustainability, and locations, among others, Everest Group delivers the insights needed to make critical, value-delivering decisions. Explore European market trends through our key research on this topic.

Global Research Insights: Featured Offerings

Become a digitally driven organisation

Europe is moving towards digital empowerment. Our research and data on technology can help you make confident decisions on IT services sourcing, integration, governance, and optimization.

Ensure you're paying the right price

Our industry-leading price benchmarking analysis helps clients benchmark prices and contracts for a wide array of services. Ensure that you have the right price in your contracts by using our pricing intelligence.

Balance people and place

The European services market witnessed healthy traction in the last few years. With the uncertain geopolitical climate in Europe, we can help leaders re-examine their talent and locations workforce strategies.

Achieve your social responsibility goals

Over 90% of large global enterprises are reporting on sustainability in some way. We provide businesses with the knowledge to find ESG and sustainability opportunities within the services industry.

Solve your service delivery problems

40% of GBS organizations in Europe view change management as having more of a strategic role in transformation. Our research explores how shared services are evolving to build strategic capabilities.

Grow relationships through customer experience

The Customer Experience Management market in Europe has grown at an unprecedented pace in the past years. We help customer experience leaders clarify options and envision new opportunities and outcomes.

Global Research Insights: The European services market is witnessing healthy traction

Driven by niche and digital talent availability, proximity to customers in Western Europe, increased regulatory oversight, and demand for multi-lingual support, the European services market has witnessed strong traction over the last few years.

Amid the Ukraine-Russia geopolitical conflict, Portugal and Spain are witnessing increased traction, while Poland continues to hold its top-tier position in the European market. 

Our regional research focuses on the current European market trends and delivers insights on how enterprises across the region can capitalize on and navigate through change. In areas such as digital transformation, sourcing, sustainability, and locations, among others, we deliver the insights needed to make better decisions. 

A World of Words: Your Guide to Locations for Delivering Services in European Languages

Effective communication with customers in their native language has become increasingly important and therefore over the past decade the demand for speakers of European languages has increased manifold. While nearshore European countries can be leveraged for services delivery, there can be some potential business tradeoffs (e.g., higher cost of operations). Today, European language speakers are globally spread, and, hence, organizations need not limit themselves to just Europe for services delivery in European languages.
Our World of Words handbook supports organizations in their efforts to identify the right locations for delivering services in European languages. The report assesses the relative attractiveness of 23 key global locations based on their ability to deliver services in each of 8 European languages. 

Europe is at the forefront of the global sourcing industry’s rapid evolution

With market nuances emerging from Eastern Europe, the Nordic region, and Western Europe, the European region is at the forefront of the global sourcing industry’s rapid evolution. With this quick pace of change, enterprises run the risk of being blindsided by challenges or missing opportunities, including those related to the increasing and changing number of delivery locations and pricing.

Our global services research focuses on the critical aspects of this model, such as growth and evolution, talent development, and parent organization engagement models. As a result, industry influencers and clients deem our research in this area as cutting-edge, contemporary thought leadership.

Global Research Insights: Europe’s transition to digital by 2030

There’s a perfect storm brewing in the global digital transformation market, and the eye is forming in Europe. Work-from-home adjustments and the intensified race for next-generation skills are causing enterprises across the region to rethink their asset and workforce strategies.

Opportunities are appearing throughout Europe to fulfill these needs, including:

  • The surfacing of distinctive talent pools that can be found near demand markets and locations throughout Europe that are offering cost-effective alternatives to base regional or global digital services delivery hubs
  • The European market trends of global service providers and product vendors focusing on Europe to be closer to clients and moving away from hyper-competitive markets or over-congested delivery locations
  • The uptick of European governments and regulators rethinking frameworks and legal structures to foster innovation and digital leadership

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