Enterprises are increasingly evolving into digital-first businesses to remain competitive and future-ready. However, realizing value from digital transformation efforts can prove challenging when users lack the necessary training and resources to effectively utilize new technologies. In this context, organizations are turning to Digital Adoption Platforms (DAPs) as powerful tools to bridge the gap between technology and users, ensuring seamless adoption and learning of digital tools.

The DAP market grew steadily in 2022 due to increased demand from enterprises and significant investments by providers in enhancing their product capabilities. As the DAP market continues to mature, it is expanding its scope beyond adoption to address a wider range of business use cases such as change management, optimized software spending, data integrity, enterprise-wide search, and enhanced customer and employee experiences.