Unparalleled Expertise, Tailored to Your Goals

In today’s rapidly evolving digital landscape, tech providers must navigate constant change. Addressing change requires a proactive approach, continuous learning, strategic planning, and a focus on innovation.

Our focus is simple: helping tech providers achieve results that matter. We partner with you to uncover hidden opportunities, benchmark your performance against the competition, and chart a path forward.

Product strategy

 

When it comes to product strategy, we’re helping tech providers through questions like:

  • How does our product stack up against our peers? And is it differentiated enough?
  • What are the latest technology trends? And is our product strategy aligned with current and future market requirements?
  • How can we design a product within specific verticals or functions?
  • How can we validate our product strategy against specific industries and functions?

Market strategy

 

To accelerate business growth, we tackle questions like:

  • What are the emerging demand trends and market outlook?
  • What should our target market segments (geographies, industries, functions, buyer sizes) be for accelerated business growth?
  • Who should our target buyer stakeholder groups be?
  • What should our optimal pricing strategy be for the current economic conditions?

Alliance and partnership strategy

 

With years of client collaboration and developing comprehensive alliance and partnership strategies, Everest Group has unparalleled insights to navigate the service provider ecosystem, addressing questions such as:

  • What is the current and future market opportunity through the service provider partner channel?
  • Who are the key service providers that we should develop more strategic partnerships with?
  • What are the key go-to-market segments with the service provider partners?
  • How can we better enable our service provider partners to accelerate end-client adoption?

Product marketing strategy

 

Technology providers need a deliberate and consistent approach to product marketing. Everest Group is helping tech provider leaders to:

  • Create market awareness and establish thought leadership
  • Position their product effectively in the market and differentiate it from peers and competitors
  • Validate their value proposition and messaging against target market segments

Why clients choose Everest Group

The Global 1000 – the largest and most complex companies of the world – engage us to help them solve their toughest sourcing and digital transformation challenges.

"[Everest Group’s] ability to synthesize input from a variety of sources – or even people with different backgrounds and motivations – is really quite extraordinary."

CIO
Leading global mining company

"The help was extremely timely and the quality we were looking for – this is what delights us and helps Everest Group to be a trusted partner."

Executive Market Development & Insight
Global service provider​

"Is it too forward to tell you that after only a quick skim of this information, I want to cry tears of joy? Others told us they couldn’t get the information and to go away – this is incredibly valuable information to use with our executives."

VP of Market Intelligence and Insights
Technology company

Client stories

Helping business leaders navigate today’s market challenges, driving maximized operational and financial performance and transformative experiences.

The right resources to guide you on your journey

We’re here to guide your journey with strategic research insights

  • Pricing Research & Metrics

    Pricing Research & Metrics

    As the leader in pricing research and pricing metrics, we give you a deeper level of expertise and data, ensuring that the price you pay matches the value you need without overpaying, or under-scoping.

    Learn More
  • Artificial Intelligence Technology Solutions

    Artificial Intelligence Technology Solutions

    Everest Group enables technology leaders to step into the future and stay at the forefront of technology to make clear and confident decisions.

    Learn More
  • PEAK Matrix®

    PEAK Matrix®

    PEAK Matrix® reports assess service provider capabilities, including their strategies and investments that distinguish leaders.

    Learn More

We help our members make better decisions

  • Practical, forward-looking research

  • Problem-solving approach

  • Consideration of client-specific business problems

  • Commitment to "you getting it right"

Get guidance for your journey with our latest thinking for tech provider leaders

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