Tag: Service Providers Events

Hyper-personalization Using Customer Data Platforms (CDPs) | On-demand Webinar

Watch this on-demand webinar as Everest Group Practice Director Arpit Mehra discusses how to achieve hyper-personalization using new-age marketing analytics solutions such as Customer Data Platforms (CDPs).

The speakers explore:

  • Shortcomings in traditional DMP and CRM systems
  • Definition and benefits of CDPs
  • Key trends and evolving dynamics of the CDP market
  • Financial considerations, including TCO, Time-to-value, and IRR
  • Contextualization to business requirement
  • Deployment of new features and change requests
  • Importance of customized CDP approach for enterprises

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Arpit Mehra
Practice Director
Everest Group

Vijay Mannur
Practice Head – Marketing Analytics

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