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Plan, deliver, and measure your critical marketing initiatives with our Outsourced Marketing Services research

Outsourced Marketing Services Membership

Everest Group’s outsourced marketing services membership enables business leaders and CMOs to chart the future of their marketing operations by keeping them informed on marketing research insights like the evolution of delivery models, changing customer trends, rapidly growing channels or segments, differentiated use of data and analytics in marketing and other emerging topics.

This membership offers a wide range of research based on a comprehensive analysis of market trends, provider capability, technology, delivery locations, and more.

Outsourced Marketing Services Coverage

Our outsourced marketing services analysis informs your thinking from cost savings to revenue generation, improving customer experience to driving the digital agenda, talent strategies to location selection, and everything in between.

Our marketing research insights covers best practices in digital, outsourced marketing, market research planning, user experience strategy, workforce and workplace mechanics, state of the market, and others. This keeps you informed on business critical trends such as areas of operation that will benefit from automation, criticality of a robust data and analytics function and what you can look to outsource in the near future.

Members have unlimited access for their team members, as well as other marketing service-related roles in their business, regardless of location.

Want to learn more about Outsourced Marketing Services? Contact us today

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Included in your membership

PEAK Matrix®

Assess service provider capabilities, including their strategies and investments that distinguish leaders.

State of the market reports

Analysis and thought leadership on market growth, trends, emerging solution models, and service provider developments.

Analyst inquiry and data cuts

Access to leading experts for clarification, discussion, and debate; information and data extracts from our published research databases.

How we're different

Actionable insights

Our analysis offers the pragmatic insights you need to maximize impact and recommends best practices to build capabilities and accelerate adoption.

Dedicated focus

Research on the role of marketing services in the delivery of services across information technology, business process, and engineering services.

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Our latest thinking

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Beyond Filters: Exploring the Impact of Generative AI Influencers on the Marketing Landscape

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The Role of Experience Service Providers (ESPs) in Extracting Value from Brand Communities

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The Rising Role of Customer Data Platforms in Data-driven Personalization

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Marketing in 2024: Findings from our CMO Priorities Survey

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Marketing in 2024: Key Areas of Focus for CMOs as the Year Unfolds

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Driving Growth: Evolving the GBS Role in Marketing Services

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Overall Monthly IT Services Talent Demand Trends Across India

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Market Insights™

IT Services Monthly Talent Demand Trends

Recent Outsourced Marketing Services reports

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Generative AI Adoption in Marketing Services

Gen AI has revolutionized the marketing landscape, reshaping content creation and customer interactions. It holds immense potential to improve content gene[...]

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Innovation Watch: Generative AI Applications in Marketing

Gen AI is poised to revolutionize marketing, transforming how businesses operate and engage with customers. It offers many benefits across app[...]

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Pledging Allegiance to the Modern Consumer

In today’s ever-evolving marketplace, attaining consumer loyalty has become vital for marketers. Loyalty programs have evolved into sophisticated platforms[...]

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Please review our Privacy Notice and check the box below to consent to the use of Personal Data that you provide.