Watch this on-demand webinar as Everest Group Practice Director Arpit Mehra discusses how to achieve hyper-personalization using new-age marketing analytics solutions such as Customer Data Platforms (CDPs).
The speakers explore:
- Shortcomings in traditional DMP and CRM systems
- Definition and benefits of CDPs
- Key trends and evolving dynamics of the CDP market
- Financial considerations, including TCO, Time-to-value, and IRR
- Contextualization to business requirement
- Deployment of new features and change requests
- Importance of customized CDP approach for enterprises
Where
On-demand
Presenters
Arpit Mehra
Practice Director
Everest Group
Vijay Mannur
Practice Head – Marketing Analytics
Quantiphi
