Customer Experience Management (CXM) in Brazil: Top 15 Providers 2022 | Market Insights™
Customer Experience Management
VIEW THE FULL REPORT
Customer Experience Management
VIEW THE FULL REPORT
Health plans
VIEW THE FULL REPORT
Digital Workplace Services Category Strategy
Digital Workplace Services Category Strategy
VIEW THE REPORT PAGE
Supplier Fees Cost StructureVIEW THE REPORT PAGE
Customer Experience Management Category Strategy
Complimentary 60-minute webinar held on Thursday, November 15, 2018 | 9 a.m. CST, 10 a.m. EST, 3 p.m. GMT, 8:30 p.m. IST
Questions we’ll address:
Pinnacle Enterprises™ have achieved 2.4X improvement in customer satisfaction, through their CCO provider engagements, compared to other enterprises. In the webinar, we will discuss Pinnacle – or best-in-class – strategies for leveraging their CCO relationships to drive better business outcomes. By expanding scope of traditional CCO relationship into broader Customer Experience Management (CXM) services, Pinnacle Enterprises™ have transformed it into a strategic differentiator rather than a cost center. This webinar provides insights into the leading CXM models, practices, and capabilities that contribute most to business impact, based on our Pinnacle Model peer research.
Who should attend, and why?
This webinar will offer market-tested insights into how organizations can effectively leverage COO to deliver a better customer experience … and ultimately business impact.
The content is geared to senior executives –
Enterprises: Heads of CXM, Heads of Contact Center, Global Sourcing Managers, Heads of Outsourcing, IT/BPO Strategy Heads, Vendor Managers
Service Providers: CXM/CCO practice head, Senior BPO and CXM/CCO sales executives
Presenters
Michel Janssen
Chief Research Guru
Everest Group
Shirley Hung
Vice President
Everest Group
Skand Bhargava
Practice Director
Everest Group
There’s no shortage of market discussion around a wide range of customer experience (CX) opportunities and challenges. It’s what everyone in your organization, from IT, to HR, to actual customer care, are talking about. But while ideas about what you should be trying to achieve and why you should care abound, insight on how to actually execute and what delivery outcomes to target is hard to come by.
One approach drawing attention involves the use of contact center outsourcing (CCO) services. The traditional “butts-in-seats” model is evolving to more of a customer experience management (CXM) service model, where outcomes are assessed for impact as much as for cost management. The traditional view has been that the primary value delivered by CCO providers is operational cost savings through efficiencies, labor arbitrage, and scale. But that’s no longer enough. An increasing number of enterprises are raising the bar and looking to their CCO providers for an expanded value proposition targeting digitally-enabled and differentiated CX capabilities. We refer to this engagement approach as Customer Experience Management (CXM) services.
We believe that companies really serious about reshaping their brand through memorable CX are more often turning to this new model of CXM services. We call this breed of buyers CX Outsourcing Pinnacle EnterprisesTM. And we believe these enterprises are very intentionally leveraging these advanced CXM services to enhance their corporate-wide CX strategies, and to achieve results more quickly and at lower costs.
We’ve launched a unique study to dig deep and identify how these Pinnacle Enterprises engage CXM services to drive both operational and strategic imperatives for their overall CX strategy. How can this emerging model help enterprises tackle high-value CX objectives such as digital enablement, greater insights on and visibility into consumer wants and behaviors, increased wallet share, and reduced customer effort? What are the mechanisms in play around technology, governance, talent models, pricing models, and others?
This is an all-around different approach to CXM services – a rethinking of which outcomes to target, what to measure, the role of technology, and the new relationship model.
Curious to know what leading CX Outsourcing Pinnacle Enterprises are doing? Want to know where your organization stands compared to others? Everest Group invites you to become part of the research process and take our survey.
© 2011-2023 Everest Global, Inc. Privacy Notice Terms of Use Do Not Sell My Information
"*" indicates required fields