Tag: Analyst Relations

How AR Teams Use Research to Support Sales and Position for Competitiveness | LinkedIn Live

LINKEDIN LIVE

How AR Teams Use Research to Support Sales and Position for Competitiveness

View the event on LinkedIn, which was delivered live on Thursday, November 30, 2023.

🔍 Analyst relations (AR) teams of service and tech providers are facing increasing pressure to demonstrate the tangible value and impact of research investments for increased competitiveness and market success.

🚀 Watch this LinkedIn Live with Everest Group experts and Allan Racey, Global Talent Services Lead with Accenture. The speakers explore the strategies and that enable AR teams to bridge the gap between research and growth. This session was designed to equip AR professionals with the knowledge and tools they need to better utilize their existing research investments and identify key opportunities where custom research can effectively strengthen sales initiatives.

🎙️ Participants had  the opportunity to hear about instances where AR teams have achieved alignment with research investments and the objectives of their sales teams.

What questions does the event answer for participants?

  • How can AR teams better utilize their existing research memberships to drive value for their sales organization?
  • How can AR professionals better communicate the link between research and competitiveness and growth initiatives?
  • How can AR teams shape the discussion with their sales organization on how to leverage the value from research?

Meet the Presenters

Menzigian Katrina (1)
Vice President, Analyst Relations Engagement
Everest Group
Norton Molly
Global Client Director
Everest Group

Six Key Takeaways from the Unisys Analyst and Advisor Event | Blog

The 2023 Unisys Analyst and Advisor Event provided a platform to showcase the company’s commitment to innovation and forward-thinking approach, exemplified by its new branding image in the IT services sector released last year. The company’s digital workplace strategy emerged as one of the key themes attracting our attention. To learn valuable insights from our analysts who attended the leadership presentations, read on.

Contact us directly to expand further on this topic.

Digital workplace artificial intelligence (including Generative Artificial Intelligence), cybersecurity, multi-cloud, and quantum computing were among the most prominent industry trends grabbing attention at the Unisys Analyst and Advisor Event, June 13-14 in New York.

Unisys presented a comprehensive update on the performance and prospects of its four business units: Cloud, Applications & Infrastructure Solutions (CA&I), Digital Workplace Solutions (DWS), Enterprise Computing Solutions (ECS), and Business Process Solutions (BPS).

Peter Altabef, Unisys CEO, set the stage with a fireside conversation preceding the event that focused on the ever-present concerns of cyber-attacks and vulnerabilities. Discussions over the two days covered important topics such as Unisys’ merger and acquisition (M&A) cloud solutions investment approach, its ClearPath Forward strategy for ECS, and increasing its presence in Banking, Financial Services, and Insurance.

Here are six takeaways of the main points we heard from Unisys leadership at the event:

  1. Reinforcing a commitment to innovation

Themed “Imagination to Realization,” the event provided an opportunity for the Unisys leadership team to emphasize its new brand proposition focused on creating an internal culture dedicated to providing “experience breakthroughs” for clients.

Given Unisys’ legacy-heavy business history, the rebranding aims to update the company’s image and make it more relevant to modern consumers’ requirements. The initiative emphasizes innovation and new technology solutions, increasing brand awareness and customer engagement.

  1. Focus on next-generation technologiesAligning with high-growth markets of next-generation technologies, specifically GAI, was a hot discussion topic dominating both formal and informal conversations. Unisys emphasized its goal of increasing next-generation revenue to 45 percent by 2026.

With its potential to disrupt and revolutionize the industry, the chatter surrounding GAI has even surpassed the buzz surrounding AI/Machine Learning (ML) solutions over the past few years. GAI’s immense promise vastly transcends any data privacy and governance concerns.

We envision GAI playing a larger role in such areas as summarizing incidents and findings, generating clear and concise reports and presentations, and augmenting human analyst capabilities by adapting responsibilities to the organization’s landscape and enhancing the analyst experience.

  1. Expansion in the US mid-market segment

Unisys is proactively diversifying its growth strategy by targeting mid-market US corporations, especially those between $2 billion and $5 billion, while also pursuing major deals. This segment holds promise since most mid-market clients feel overlooked or are forced to pay higher prices for less personalized services. By expanding their focus, companies can gain a first-mover advantage and capture a sizeable market share in this segment.

Large US IT service providers’ approach to the mid-market should provide simpler access to IT function heads and leadership teams, Experience Level Agreements (XLAs), and Requests for Proposals (RFPs). This presents Unisys with an opportunity to forge stronger client relationships that can be leveraged to support the enterprise’s digital transformation initiatives.

  1. Dedication to the digital workplace

We were most intrigued by the DWS update. Unisys continues to be a player with a dedicated focus and investment mindset on DWS, focusing on applying ML/AI to support capabilities across the workplace.

To address market opportunities across DWS, the company also is prototyping GAI use cases. Traditionally a strong desk-side support organization, Unisys is now pivoting its workplace portfolio around the acquisition of Unify Square and Mobienergy, providing balance and a future-ready portfolio.

With all the talk about XLA 2.0, Unisys shared that it designed an Experience Governance Board (XGB) in collaboration with a client to manage the evolution of XLAs. This demonstrates Unisys’s commitment to advancing beyond traditional XLAs. As XLAs reach their peak, the Board focuses on new XLAs and business needs to tackle more pressing concerns and find resolutions.

  1. Emphasis on organizational change management

The digital workplace landscape evolution has profoundly impacted Human Resources (HR) functions. HR now plays an expanded role in change management, with AI and automation boosting productivity by facilitating administrative and training processes. Service providers increasingly focus on organizational change management to cultivate a cohesive digital workplace environment.

Realizing that end-user acceptance of digital adoption is the most crucial step, Unisys leadership is actively working to institute change management in every transaction and not just the transition phase.

Unisys has implemented a targeted organizational change management program for customers that assesses users’ digital dexterity. This approach allows the company to determine the adoption level and utilization of digital workplace services among different user personas. By understanding workplace adoption patterns, Unisys can optimize digital workplace investments.

This exhaustive strategy guarantees successful technology implementation, positive user experiences, and measurable business outcomes.

  1. Partnering with clients

Unisys demonstrated its ability to foster client relationships by sharing compelling client success stories. The company’s prowess in fostering innovation and delivering tangible value is evident by its long-standing relationships with its top 50 clients, with an average collaboration of 20 years.

In one notable partnership with Elekta, Unisys effectively employed its digital transformation proficiency to enable the precision radiation therapy solution provider to enhance the end-user experience.

Unisys delivered its Intelligent Workplace Services, ensuring comprehensive 24/7 support of employees and partners across various communication channels, contributing to high-quality radiation treatment availability for cancer patients worldwide.

Unisys also highlighted its partnership with Dell Technologies. Working together, the companies efficiently and reliably resolve customers’ technological issues by delivering end-to-end solutions created for even the most demanding IT settings.

Both of these achievements exemplified Unisys’ ability to deliver measurable business outcomes and its commitment to innovation driven by technology solutions.

Udit Singh and Ronak Doshi represented Everest Group at the event. Reach out to this team with questions about digital workplace artificial intelligence and IT services markets.

Learn more about digital workplace technologies in the first video in our digital workplace opportunities series, Unlocking Digital Workplace Opportunities in 2023 | Episode 1: Exploring the Benefits of ChatGPT.

And discover cyber resiliency and cybersecurity trends, key enterprise investment themes, and the pricing and solution themes underlying the cybersecurity and cyber resiliency market in our webinar, Cyber Resiliency Strategy: Key Themes and Pricing Trends for 2023.

AR-focused Event: How Everest Group Guides Enterprises to Better Decisions | LinkedIn Live

LINKEDIN LIVE

AR-focused Event | How Everest Group Guides Enterprises to Better Decisions

View the event on LinkedIn, which was delivered live on Tuesday, May 16, 2023.

Everest Group has been working with enterprises since its inception over 30 years ago. On a daily basis, our research teams engage enterprise clients of technology and business processes services, often in ways other research firms do not. Everest Group takes pride in our ability to provide nuanced and impactful guidance to enterprise stakeholders in a variety of roles, including procurement and sourcing, operations and delivery, technology and the CIO’s office, and customer experience leaders.

📢 In this LinkedIn Live our experts discussed how Everest Group helps shape the decisions enterprise clients make every day regarding their providers, the deals they undertake, and the solutions and technology they invest in.

What questions did the event address?

✅ What is the nature of the work Everest Group does with enterprise clients?
✅ What specific enterprise client challenges does Everest Group typically tackle?
✅ Which enterprise stakeholders does Everest Group engage?

Meet The Presenters

Arora Jimit B
Partner
Everest Group
Sharma Abhishek Refresh gray square
Partner
Everest Group
Menzigian_katrina
Vice President, Analyst Relations Engagement
Everest Group

Key Themes to Help Analyst Relations Teams Navigate 2023 | An AR-professional Exclusive Webinar

On-Demand Webinar

Key Themes to Help Analyst Relations Teams Navigate 2023 | An AR-professional Exclusive Webinar

Access the on-demand webinar, delivered live on January 12, 2023.

Analyst relations (AR) professionals play an essential role in developing their organization’s agenda around strategic planning and marketing initiatives for 2023. With economic uncertainty ahead, AR teams can help their organizations stay ahead of the curve and ultimately drive new business.

This webinar will prepare AR professionals to influence the thinking of their internal stakeholders on the key trends, dynamics, and likely scenarios to expect in the coming year.

Our speakers will discuss expectations for 2023, including:

  • What should AR professionals focus on as they plan their team’s agendas for 2023?
  • How can AR professionals align with the evolving market dynamics faced by their internal stakeholders

This is an AR-professional exclusive webinar. AR professionals should attend from:

  • IT service providers
  • Technology providers
  • BPS providers
  • Engineering services providers
Aggarwal Manu Refresh gray square
Partner
Menzigian_katrina
Vice President, Analyst Relations Engagement
Singh Abhisek Refresh gray square
Partner

Research Teams that Deliver Maximum Value: The Everest Group Approach | LinkedIn Live

LINKEDIN lIVE

Research Teams that Deliver Maximum Value: The Everest Group Approach

View the event on LinkedIn, which was delivered live on Thursday, October 20, 2022.

Have you ever wondered if there is a strategy behind how research firms allocate their analyst resources for each project👥?

Join this session to learn how Everest Group executes on its research projects and why it’s important for analyst relations teams to understand our approach. We’ll explore how we manage and apply our research teams, our methods of analyst collaboration, and how our approach affects the quality and credibility of the research we produce to ensure maximum value📈.

Our speakers will explore:

✅How Everest Group allocates its highly valuable analyst resources for research projects and studies
✅How Everest Group develops its talent pools and deploys them for various projects
✅Why analyst relations teams should pursue these questions with all research firms, and how Everest Group answers them

Navigating Everest Group’s RFI Process: A Deep Dive for Analyst Relations Professionals | LinkedIn Live

LINKEDIN LIVE

Navigating Everest Group's RFI Process: A Deep Dive for Analyst Relations Professionals

View the event on LinkedIn, which was delivered live on July 21, 2022.

Analyst relations (AR) professionals face daily questions from colleagues and internal stakeholders regarding the RFIs they oversee. Each research firm has its own data collection methods and tools; some overlap, but most aren’t consistent across the board. 🤯

📢 Join this session for a deep dive into Everest Group’s RFI process. Our speakers will highlight upcoming changes, answer questions we often hear from AR, and offer tips on best practices that will ease the stress associated with RFIs in general.

Key questions our speakers will explore:

➡ Why are Everest Group’s RFIs longer and more detailed than other research firms?
➡ Why can’t you use one RFI for multiple studies?
➡ Is there a way to streamline buyer interviews and input?
➡ What are some key best practices for completing Everest Group RFIs?

Meet the Presenters

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