Enterprises are struggling to strike the right balance between value realization and experimentation through their Data and Analytics (D&A) investments amid the macroeconomic conditions. They are prioritizing RoI and direct business outcomes from D&A initiatives. At the same time, the emergence of technologies such as generative AI is pushing enterprises to experiment and build a solid data foundation to enable these technologies.
D&A service providers, which include IT/BPO firms and consulting companies with a broad set of D&A capabilities, domain expertise, and off-the-shelf accelerators, can help enterprises reduce the time-to-value and improve business outcomes through consistent and data-driven decision-making. Their recent investments in next-generation technologies and their transition toward driving direct business value for their clients can help enterprises navigate the market’s dichotomy.
In this report, we provide:
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.