In an increasingly volatile and digitally driven environment, CPG companies are balancing growth investments with cost control amid inflation, supply chain instability, and fast-evolving consumer behaviors. As companies pivot toward AI, personalization, and D2C models, they are turning to providers that offer specialized industry knowledge, scalable delivery models, and innovation-backed solutions. To remain competitive, they are investing in modernization across commerce, planning, manufacturing, and engagement functions. This report evaluates how CPG providers are aligning their strategies with enterprise needs through verticalized offerings, gen AI enablement, and cloud-native platforms.
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CPG Services PEAK Matrix® Assessment 2025
This report evaluates 27 leading providers and comprehensively analyzes provider performance across criteria such as domain expertise, pricing flexibility, partnership ecosystems, and the ability to deliver consistent, cross-functional support. Emerging providers demonstrate speed and innovation, while larger providers bring breadth and scale. The report also highlights key sourcing considerations for buyers and profiles market trends driving the future of CPG services.
Scope
- Geography: global
- Industry: CPG services
- Service: IT, business processes, and engineering services
- This assessment is based on Everest Group’s annual RFI process for the calendar year 2025, interactions with leading providers, client reference checks, and an ongoing analysis of the CPG services market
Contents
In this report, we:
- Assess the CPG services landscape
- Position providers on the Everest Group PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants
- Compare providers’ key strengths and limitations
- Analyze leading CPG providers by market share and revenue growth, along with market trends and key buyer considerations
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What is the PEAK Matrix®?
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
