The content supply chain (CSC) continues to face significant fragmentation, with enterprises struggling to scale content creation and manage a wide range of MarTech platforms and creative workflows. This fragmentation limits the ability to track ROI effectively, stifles the development of cohesive content strategies, and complicates collaboration across teams. While Generative AI holds the potential to streamline workflows and enhance content production scalability, the main hurdle lies in integrating disparate systems to deliver real-time, personalized customer experiences. As enterprises seek integrated CSC solutions to address these challenges, service providers have a crucial opportunity to bridge these gaps by unifying MarTech ecosystems. Doing so can not only improve operational efficiency but also provide clear insights into performance and ROI, ultimately driving the success of content strategies.
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Content Supply Chain (CSC) Services PEAK Matrix® Assessment 2024
What is in this PEAK Matrix® Report
In this report, we analyze 25 CSC service providers featured on Everest Group’s PEAK Matrix® framework based on their capabilities.
Scope:
- All industries and geographies
- This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading CSC service providers, client reference checks, and an ongoing analysis of the CSC services market
Contents:
In this report, we:- Analyze 25 CSC service providers
- Examine key trends in the CSC services industry
- Position the providers on Everest Group’s PEAK Matrix® framework as
- Leaders, Major Contenders, and Aspirants
Compare providers’ key strengths and limitations
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What is the PEAK Matrix®?
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
