Challenges in Implementing Patient Engagement Platforms | Market Insights™
Patient Engagement Platforms
Patient Engagement Platforms
Patient Engagement Platforms
In the current healthcare landscape, patient engagement platforms play a vital role. They serve as a crucial link between patients and healthcare providers, promoting proactive healthcare management. As consumers increasingly demand personalized and accessible healthcare services, these platforms give patients real-time access to their medical information, telehealth options, and appointment scheduling. This not only enhances the patient experience and satisfaction but also plays a vital role in optimizing healthcare resources and improving outcomes. Furthermore, within a rapidly evolving digital health ecosystem, patient engagement platforms are essential in ensuring compliance with regulatory requirements and data security, contributing to healthcare businesses’ overall efficiency and success.
In this report, we:
Scope
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
Home-based Healthcare
Home-Based Care
At last week’s Oracle CloudWorld and the Oracle Health Conference in Las Vegas, the company presented its new positioning, which includes leveraging its broad portfolio, making the next move in healthcare, and delivering lower-cost cloud technology. However, Oracle faces challenges such as not dominating any market, opaque pricing strategies, and the loss of competitive edge to a healthcare rival. Read insights from our analyst who attended these events about the company’s path forward.
Company leaders presented their vision for Oracle’s future, which is focused on the following three important areas:
Let’s explore each of the elements of their strategy and the challenges they present:
Oracle’s biggest challenge is that it lacks dominance in any one area. It is not the undisputed preferred choice in any of the markets it claims leadership in. Below are the leaders in market share or positioning in each of the segments where Oracle competes:
Oracle needs to double down and succeed on select growth bets that will help it reinvent its brand. ERP or databases cannot be those bets.
Cerner, with Oracle’s strong backing, should have stolen a march over Epic on both. Instead, Cerner was distracted by the integration with Oracle and lost considerable ground. Hence, instead of a duopoly, what we have is a market where you are either Epic or Not Epic.
While this might sound like a harsh takedown of Oracle’s positioning, these issues can be fixed and serve as critical paths to Oracle’s reinvention. Oracle is a true engineering firm, and each capability that it delivers has an engine under its hood. Clients can trust Oracle to provide fully developed products. To restore its shine, Oracle needs to bring the same rigor to its customer success initiatives, master a few key markets, and establish transparent and standardized pricing.
For more insights from Oracle CloudWorld and the Oracle Health Conference, please contact Abhishek Singh.
View the event on LinkedIn, which was delivered live on Wednesday, September 20, 2023.
Technology is revolutionizing patient well-being, cost efficiency, and operations across the healthcare industry. 🏥💻 While payers are leveraging technology to lower costs and make members healthier, providers are experimenting with technology to deliver care to patients in the comfort of their homes, assist in clinical decision-making, and make care more coordinated. 🏠
Watch this LinkedIn Live session to learn how technology adoption in healthcare is redefining how we manage care and paving the path for enhanced patient outcomes as the healthcare industry embraces digital transformation, value-based care, and telehealth in every aspect of care delivery. 🩺📲
What questions does the event answer for participants?
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