The pandemic caused a massive spike in the demand for digital commerce, especially from small and mid-size enterprises that revamped their online presence strategy. The post-pandemic world continues to experience a rise in this demand. As customer touchpoints increase and customer purchase journeys become more complex, digital commerce platform providers are evolving their offerings to meet evolving enterprise expectations.
Digital commerce platform providers are offering more flexibility and agility to enterprises and supporting key business models on a single platform. This is driven by the shift toward a more composable and modular architecture based on the MACH principles. Furthermore, technology providers are leveraging next-generation technologies, especially generative AI and AR/VR, to solve more complex use cases in the e-commerce value chain and incorporate them into the core of their platform offerings. Thus, to evaluate the overall capabilities of digital commerce platforms, Everest Group provides an in-depth analysis of the leading players.
In this report, we assess 21 technology providers on the Digital Commerce Platform PEAK Matrix® and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. The research will help buyers select the right-fit technology providers for their needs and enable providers to benchmark themselves against each other.
In this report, we:
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The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.