Katrina Menzigian, Vice President, Analyst Relations Engagement, leads the firm’s Analyst Relations program. She brings over 25 years of experience in market research and consulting. In her current role, Katrina is responsible for building value-driven and mutually impactful relationships with analyst relations contacts at service and tech provider organizations in the marketplace. By focusing on individual relationships as well as institutional alignment, Katrina works towards creating enduring and collaborative relationships for Everest Group among the provider community. Prior to her current role, Katrina held various research leadership roles with Everest Group’s Business Process Services (BPS) practice, growing a portfolio of published research and custom projects with a wide range of clients, including service providers and investors. Areas of expertise included Customer Experience Management (CXM) Services and Contact Center Outsourcing (CCO), Finance and Accounting Outsourcing (FAO), Procurement Outsourcing (PO) services, and HR and Talent, among others. Katrina frequently represented Everest Group at industry forums, webinars, conferences, and client executive sessions. Prior to Everest Group, Katrina helped launch the BPO practice at IDC, growing that practice as its Worldwide BPO Services VP. She holds a master of arts of international affairs from The Fletcher School at Tufts University, and a double bachelor of arts from the University of California at Berkeley in English and mass communications.