Digital Marketing Strategist | Current Openings

Everest Group is looking for a Digital Marketing Strategist with an innovative digital demand generation experience to join its growth oriented collaborative marketing team. The ideal candidate will have 3-5 years of B2B marketing experience and the aptitude for hands on-learning across the full digital spectrum, currently possessing digital landscape knowledge, project coordination skills and have a working knowledge of data analytics, SEO and WordPress. Marketing automation (Marketo) and CRM (Salesforce) experience are a plus.

This team member must be a detail-orientated collaborator with the ability to independently initiate and manage projects. This position can be fully remote.

Responsibilities

Digital Analytics

  • Comfortable using popular analytics tools such as Google Analytics to make informed decisions and track the full digital journey
  • Track digital marketing KPIs and report on outcomes and subsequent adjusted strategies
  • Collaborate to implement and optimize website content and experience with the goal of improving performance metrics and results
  • Stay abreast of the changing digital landscape and the many new features and changes to search, social, etc. and communicate and collaborate across organization on threats and opportunities

SEO/SEM

  • Assist in continuously improving SEO via a range of on-page and off-page tactics
  • Consistently implement SEO activities when adding new posts and articles
  • Support the design, implementation, and tracking of SEM strategies
  • Use web analytics and SEO tools to monitor, analyze, and optimize website activity, traffic, rankings, conversions, competitor analysis, and overall metrics
  • Ability and desire to learn more about SEO and other digital skills to drive traffic to all digital assets

Project Coordination

  • Good communication and interpersonal skills and enjoy brainstorming and collaborating with other team members
  • Strong organizational and multi-tasking skills
  • Excellent analytical and problem-solving abilities
  • Efficiently manage priorities, tasks, and stakeholders to implement projects to meet deadlines and drive continuous improvements

Marketing Technology

  • Support the development and execution of campaigns, social media promotions, nurture streams, and landing pages
  • Monitor and improve campaign results
  • Present new data-driven ideas and strategy for improvements
  • Focus on data and list hygiene activities
  • Experience editing websites using CMS systems like WordPress

Aptitude/Skills

  • 3-5 years of marketing experience
  • Marketo or marketing automation experience
  • Salesforce knowledge
  • Passion for digital marketing that results in clear, measurable business impact
  • Ability to create short- and long-plans and execute
  • Experience working within a small team whose members have overlapping responsibilities and complementary skill sets
  • Excellent project management skills and ability to work on multiple projects simultaneously
  • Attention to detail
  • Strong writing and editing skills
  • Ability to prioritize activities with limited direction
  • Motivated by a fast-paced, entrepreneurial-like atmosphere, where you can make significant contributions
  • B2B marketing experience preferred
  • Professional services firm experience preferred
  • Enjoy working with smart people across the globe, including extended marketing team members, sales directors, analysts, industry partners, and senior executives
  • Proactive, strategic thinker, and swift executioner

This position could be remote. Re-location assistance is not offered for this position.

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