The client, a leading global MSP & RPO provider, wanted to understand the MSP and RPO landscape – specifically, the MSP and RPO market characteristics and competitor scenario – in 20 countries and strategize its investment priorities. The client asked us to perform a detailed assessment of its capabilities across the countries and help formulate a future plan of action.
We employed a comprehensive and structured approach to perform a detailed outside-in market analysis and assist the client in formulating its strategic plan to expand in the prioritized segments. We created detailed country profiles that included market characteristics (such as size, growth, potential, and penetration, adoption drivers, and competitor scenario. We also looked at our client’s capabilities, strengths, and weaknesses across each of the 20 countries and prioritized segments based on that understanding as well as the market segment’s general attractiveness.
We provided recommendations on the suggested approach – including service offerings, delivery locations, and technology-related issues – for expanding in the prioritized countries. The client used the analysis and recommendations to strategize its investment priorities.