Top technologies / focus areas and their impact on retail
A large proportion of retailers are ignoring the threat from cyber attacks; they need to invest in data security to gain customer trust
Innovation builds a strong base over which digital investments in technology and talent enable development and execution of the right customer strategy. Retailers should focus on four key data strategies to propel business growth.
Digital Pinnacle Enterprises™ – the best digitally performing retail organizations – differentiate from the rest in four key areas
Wednesday, March 14, 2018 | 9:30 a.m. EST
Research Practice Director Ashwin Venkatesan was a key speaker during Hexaware’s March 14 webinar: Intelligent Workplaces: Enriching User Experience with Enterprise Chatbots.
The enterprise chatbot landscape is undergoing a significant shift, driven by the transformation to the digital workplace. Enterprise interest in chatbots is accelerating as a result of the need to deliver on the twin mandates of user experience and productivity.
Attendees will get an overview of third-generation virtual assistants and see how to build a long-term roadmap for adoption of chatbots. Topics to be addressed include:
Ashwin Venkatesan, Research Practice Director, Everest Group
Lead marketing roles are changing as marketing becomes increasingly digital: New marketing lead roles, such as Chief Growth Officer, are focused not only on marketing but also strategy, insights, and customer experience
The growth of digital marketing is driving change in CMO expectations: The CMO’s role is under tremendous pressure to drive business growth and collaborate with technology leaders to deliver results