“Software is eating the world,” wrote Marc Andreessen, co-founder and general partner of venture capital firm Andreessen Horowitz, in an essay published in The Wall Street Journal in 2011. But today, it’s clear that services are eating software. The implications of this trend are very significant for companies. The advantages are clear, but it’s also clear that there are challenges. Most companies today are not set up to deal with a services world. I believe they need a new set of management and operating models that allow companies to get clarity on what they are doing with services and allow them to stay in control.