Tag: OnDemand

Marketing in 2024: Findings from our CMO Priorities Survey | Webinar

On-demand webinar

Marketing in 2024: Findings from our CMO Priorities Survey

Where do I want to spend my marketing budget? 
What does the sustainability conversation in marketing really look like?
What is my gut instinct in the gen AI conversation?

Based on Everest Group’s CMO Survey 2024, this webinar highlighted the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices.

Our experts Nishant Jeyanth, Darshita Lohiya, and David Rickard, delved into this to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing.

Attendees understood the interplay between advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function.
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What questions has the webinar answered for the participants?

  • What are the top challenges a CMO is looking to solve in 2024?
  • How is the CMO’s outsourcing behavior changing?
  • What is the CMO mindset around the incorporation of emerging technologies, such as generative AI, in marketing activities?
  • How is sustainability changing the marketing conversation?
  • Which emerging channels will see an increased demand in 2024?

Who should attend?

  • CMOs/CEOs 
  • IT/BPO Strategy Heads
  • Outsourcing and procurement heads 
  • Global sourcing managers
  • Vendor managers 
  • Marketing strategy heads
  • Marketing practice leads
  • Account managers
 
Practice Director
Senior Analyst

Transforming to Thrive: Building Winning Operating Models Amid Disruption Across Industries | Webinar

ON-DEMAND WEBINAR

Transforming to Thrive: Building Winning Operating Models Amid Disruption Across Industries

Generative AI might be the first disruptor to spring to mind in 2024, but there are other seismic trends at play that are affecting industries worldwide. Fundamental shifts are developing, brought on by the evolving role of captives, changes in talent management strategies, and new approaches to data exchange/management, which is leading to changes in enterprise operating models.

In this webinar hosted by Everest Group experts, Manu Aggarwal, Partner, Ankur Verma, Vice President, and Suman Upardrasta, Vice President, attendees understood how enterprises should think about disruptive changes as they go about their transformation agenda. Our panel discussed effective strategies for thriving in the face of disruption and offered their experienced view on the best path forward.

What questions did the webinar answer for the participants?

  • What are the trends impacting enterprises across industries, such as healthcare, life sciences, insurance, and banking and financial services?
  • What are the primary implications for business, technology, and sourcing resulting from these trends?
  • What impact does the adoption of disruptive technologies like generative AI have on the enterprise operating model? What are the common challenges that enterprises are facing as a result?
  • How can the operating models be tweaked or changed to help enterprises move from disruption to transformation?

Who should attend?

  • CIOs
  • CTOs
  • Enterprise BU heads 
  • IT/BPO strategy heads
  • Outsourcing heads
  • Procurement managers
  • IT/BPO department heads
  • Global Sourcing managers
  • Vendor managers
  • Senior marketing executives 
Vice President
Vice President

Strategic Sustainability Partnerships: Aligning Objectives for Long-term Impact | Webinar

ON-DEMAND WEBINAR

Strategic Sustainability Partnerships: Aligning Objectives for Long-term Impact

Access the on-demand webinar, delivered live on May 30, 2024.

Sustainability has emerged as a critical imperative across industries amid growing concerns about climate change, resource depletion, and social inequalities. As enterprises near their commitment deadlines, they are looking to partner with leading sustainability enablement service providers for their tech, industry, and ESG domain expertise.

Sustainability enablement service providers offer instrumental solutions; however, knowing which provider to choose can be complex. Enterprises need partners who can not only address their immediate sustainability needs but also align with their long-term strategic objectives.

Watch this webinar as our sustainability experts presented the detailed profiles and capabilities of twenty-five sustainability enablement technology and services providers featured on the Sustainability Enablement Technology Services PEAK Matrix® and key trends to follow.

What questions has the webinar answered for the participants?

  • What are the key challenges enterprises face across geographies and industries in their sustainability journeys?
  • What are the demand themes in the market that sustainability leaders across the globe are following to accelerate their path to building purpose-driven organizations with sustainability at the core of all business operations?
  • What are the key trends shaping the sustainability enablement services market?
  • Who are the leading service providers, and what capabilities should clients assess to identify the right service provider for their organization?

Who should attend?

  • CEOs, CIO/CTOs, COOs, CPOs, Chief Sustainability Officers
  • Global sustainability heads
  • Head of climate and sustainability services portfolios
Dwivedi_Arpita
Practice Director
Kini Ambika
Senior Analyst
Soni Rita B
Principal Analyst for Sustainability and Impact Sourcing

Related Content:

  • The PEAK report is scheduled to be published early May

Redefining T&S: Adapting to Economic, Regulatory, and Technological Shifts | Webinar

ON-DEMAND WEBINAR

Redefining T&S: Adapting to Economic, Regulatory, and Technological Shifts

In light of the current economic landscape, regulatory changes, and technology-led disruption, the need for an evolution in Trust and Safety (T&S) Business Process Services (BPS) has become apparent. It is evolving in both scope and execution as generative AI and compliance with regulations, especially in Europe, take center stage.

Watch us as we explore the pivotal trends and challenges influencing the T&S market, including the impact of the election season, the rise of online harm, and the essential need for regulatory compliance.

What questions has the webinar answered for the participants?

  • What are the key enterprise focus areas and trends in T&S?
  • How will regulations affect enterprises?
  • How will technology affect T&S services in the next 2-3 years?

Who should attend?

  • CIOs and CTOs
  • IT/BPO strategy leads
  • Outsourcing and procurement managers
  • Global sourcing managers
  • Senior marketing executives
  • T&S and content moderation leads
  • T&S solutions and practice leads
  • Client acquisition heads
  • Senior sales executives from IT, BPO and T&S
Dasgupta Abhijnan
Practice Director
Khosla Dhruv
Senior Analyst
Rickard David
Partner

Related Content:

The State of Generative AI in the Retail and CPG Industry | Webinar

on-demand webinar

The State of Generative AI in the Retail and CPG Industry

In today’s competitive retail and CPG landscape, businesses face pressing challenges, from fluctuating consumer preferences to operational complexities. Generative AI (gen AI) presents a crucial solution, enabling rapid product innovation and enhanced operational efficiency. Adopting gen AI is now essential for companies aiming to stay ahead, and the conversation has shifted from “where can gen AI work” to “where is gen AI working?”

This webinar offered buyers and service providers valuable insights into real-world use cases where pilots progress to full production, key challenges, and the enterprise playbook around AI governance.

What questions has the webinar answered for the participants?

  • What are the use cases in the industry where gen AI adoption is moving from pilot to production?
  • What is the impact realized from the adoption of gen AI?
  • What are common challenges while scaling gen AI adoption?
  • What are the key business, technology, and sourcing implications of different regulations in North America and Europe around gen AI?

Who should attend?

  • CIOs, CTOs
  • IT/BPO strategy and department heads
  • Heads of outsourcing
  • Procurement managers
  • Global sourcing mangers
  • Vendor managers
  • Senior marketing executives
Partner
Mundra Abhishek 1
Practice Director

Sourcing Leaders’ Key Priorities: Accelerating Growth Through Global Services | Webinar

oN-dEMAND wEBINAR

Sourcing Leaders’ Key Priorities: Accelerating Growth Through Global Services

As the second half of 2024 approaches, sourcing leaders are pivoting towards revenue acceleration strategies, moving beyond the traditional focus on cost savings. Procurement’s growing relevance within organizations underscores its necessity to adopt growth-oriented strategies, including driving innovation with key suppliers, leveraging mature pricing models, prioritizing sustainability initiatives, and designing an optimal talent-location framework.

In this webinar, our sourcing and pricing analysts discussed action items for procurement teams to achieve these goals and attain an accelerated growth trajectory in H2 2024.

What questions has the webinar answered for the participants?

  • What are sourcing leaders’ key priorities for H2 2024?
  • How are outsourcing trends shaping up concerning outsourcing deals, sourcing locations, and talent availability?
  • How have sustainability strategies evolved in procurement?
  • What pricing models and negotiation levers are taking priority?
  • What action items can sourcing leaders take to achieve maximum value realization?

Who should attend?

  • CPOs / heads of procurement, CIOs, CTOs
  • Category managers
  • Indirect and strategic sourcing leaders
  • Heads and buyers of outsourced services
  • IT and BPO department leaders
  • Supplier management leaders
  • GBS leaders managing IT and BPO outsourcing contracts
  • Service providers’ sales leaders
  • Service providers’ country heads
CEO Folbigg Consulting Group Prior Vice President of Procurement Zuellig Pharma
Practice Director
Practice Director
Ricky Sundrani
Partner

Navigating the CXM Outsourcing Landscape: A Comprehensive Guide for First-time Outsourcers | Webinar

on-DEMAND WEBINAR

Navigating the CXM Outsourcing Landscape: A Comprehensive Guide for First-time Outsourcers

What are the key considerations when choosing a customer experience management (CXM) outsourcing partner for the first time?

Watch this insightful webinar on navigating the outsourcing landscape, led by our experts Divya Baweja, Practice Director, and David Rickard, Partner. They discussed the potential benefits and risks of outsourcing the CXM function and outlined best practices and key considerations to make when taking this step.

Attendees gained insights into CXM outsourcing during early maturity stages and came away with strategies for the effective selection of suitable outsourcing partners from our leading experts in this field.

Additionally, service providers received an overview addressing the unique requirements of first-time outsourcers.

What questions did the webinar answer for the participants?

  • What are the benefits and risks associated with outsourcing in the early maturity or first-time stages?
  • What are the best practices for selecting the right outsourcing partner?
  • How can a service provider address the unique demands of first-time outsourcers?

Who should attend?

  • Customer experience leaders
  • Chief customer officers
  • SVP Customer Experience
  • Heads of Outsourcing
  • Procurement Managers
  • Contact center leaders
Baweja Divya
Practice Director
Rickard David
Partner
Kumar Santhosh
Aniruddha edited

Analyzing the EU AI Act Impact for Global Businesses | Webinar

ON-DEMAND WEBINAR

Analyzing the EU AI Act Impact for Global Businesses

Regulation in the AI space is about to change significantly with the introduction of the EU AI Act. How will this new legislation affect enterprises in the EU and beyond?

This webinar, hosted by Everest Group Partners Anil Vijayan and Nitish Mittal alongside Mark Lewis, Senior Consultant at Stephenson Harwood LLP, delved into this first-of-its-kind regulation and its implications for enterprises, tech providers, and tech service providers. They discussed how to prepare for the legislation’s effects, including its extraterritorial impact, as the introduction of this comprehensive AI-focused legislation affected other global locations.

Watch this event and gain insights into the potential repercussions of this legislation, with advice for best practices and key considerations to make when implementing AI tools in light of this new Act.

What questions did the webinar answer for the participants?

  • What is the state of the global regulatory environment with regards to AI?
  • What is the anticipated impact of the EU AI act for various stakeholders?
  • How can enterprises prepare for the Act coming into effect?

Who should attend?

  • CIOs
  • CEOs
  • CTOs
  • CSOs
  • COOs
  • ITS/BPS strategy heads 
  • CXOs
  • BU heads
Senior Consultant
Stephenson Harwood LLP
Partner
Everest Group
Partner
Everest Group

Maximizing Value in Business Process Outsourcing Contracts | Webinar

oN-DEMAND WEBINAR

Maximizing Value in Business Process Outsourcing Contracts

In business process outsourcing, enterprises need to ensure that their engagements are not only adding value but aligning with their overarching priorities.

Watch this webinar where our pricing analysts discussed how enterprises can drive more value in their outsourced contracts amid the current global economic slowdown. They covered key strategies that address cost reduction and service quality improvements, as well as ways to drive positive business impact through digital and transformation initiatives in outsourced relationships.

What questions did the webinar answer for the participants?

  • What are enterprises’ top priorities as we dig deeper into 2024?
  • What are the key value drivers for enterprises in business process outsourcing engagements?
  • What is the total impact that these value drivers could bring in business process outsourcing engagements?

Who should attend?

  • CIOs, CTOs, CDOs
  • BPS executives
  • BPS strategy leaders
  • BPS department leaders
  • GBS leaders managing
  • BPS outsourcing contracts
Barwe Rahul
Vice President
Everest Group
Shah Sahil Jayesh
Practice Director
Everest Group
Verma Kunal
Vice President
Everest Group
Aniruddha edited

AI-driven Sourcing: Discover the Best-in-Class Features in Autonomous Sourcing Tools | Webinar

ON-DEMAND WEBINAR

AI-driven Sourcing: Discover the Best-in-Class Features in Autonomous Sourcing Tools

Sourcing organizations are increasingly trying to make their processes more efficient through digital adoption. While e-Sourcing tools were the starting points for this digital transformation, they have evolved and are now enhanced by the addition of automation and artificial intelligence.

Watch this webinar where our analysts offered insights into the complex technology landscape of autonomous sourcing tools. They also discussed the various functionalities autonomous sourcing tools offer across the sourcing workflow, providing a clear understanding of their impact and benefits.

What questions did the webinar answer for the participants?

  • What does the autonomous sourcing technology landscape look like?
  • What is the current state of adoption of automation in sourcing technologies?
  • What are the best-in-class features and functions to look for in an autonomous sourcing tool?

Who should attend?

  • Enterprises
  • Chief procurement officers (CPO)
  • Global sourcing managers
  • Vendor managers/vendor relationship managers
  • Procurement managers
  • Supplier relationship management technology providers
  • Supplier management leaders
  • Technology providers offering autonomous sourcing solutions
Partner
Senior Analyst
Practice Director

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