Companies aiming to maintain competitiveness and strength recognize the importance of transitioning to a digital-first business model. Manual processes present numerous challenges, prompting enterprises to seek superior alternatives in digital, automated, and intelligent business practices. With the rise of digital technologies, especially Intelligent Automation (IA), organizations can achieve heightened levels of efficiency and productivity. Generative AI has accelerated automation evolution, leading to the development of newer and improved solutions that are more customized, flexible, and efficient. Solution providers are swiftly embracing a digital-centric approach known as Intelligent Process Automation (IPA) to address this growing demand. IPA has become a vital tool for businesses to navigate the complexities of the modern market with increased agility and clarity.