Measuring the Effectiveness of Digital Initiatives | Virtual Roundtable

Tuesday, April 26, 2016 |11 a.m. – 12:30 p.m. EST


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Approximately 40% of digital initiatives struggle with implementation, largely because there is a mismatch between expectations and the metrics used to measure progress. Enterprises need to be clear on their digital objectives – and IT and the business unit must be aligned – in order to achieve success. As enterprises’ digital strategies mature, focus shifts from a traditional IT-centric view to a more “business process-centric” view. Along with that shift comes a need to establish business-appropriate KPIs.

This session will offer a brief overview of these new world metrics, followed by a discussion among participants around the what, how, and why of their digital KPIs.

Who Should Attend
Enterprise executives responsible for, or engaged in, digital transformation from various roles within the organization; this may include leaders across IT, marketing, sourcing, and operations.

What You Will Learn
Participants will share and gain knowledge around how they are thinking about, designing, and implementing KPIs for successful digital initiatives and driving innovative engagement models to align third-parties to these enterprise-level KPIs.


  • Jimit Arora – Leader, Digital Research, Everest Group
  • Chirajeet (CJ) Sengupta – Leader, Digital Research, Everest Group

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