CMO 2.0: Unlocking the Value from MarTech | LinkedIn Live

The role of the Chief Marketing Officer (CMO) has expanded as MarTech has risen to greater importance for marketing functions 💻. This paradigm shift has seen CMOs taking the reins on decision-making for the acquisition of marketing technology – but rationalizing these often-costly implementations can be difficult.

Join Everest Group experts Nisha Krishan, Practice Director, Nitish Mittal, Partner, and Vaani Sharma, Senior Analyst, for a LinkedIn Live discussion on the evaluation of MarTech investments. From the ideal measurement of RoI 💲 to methods for identifying alternatives, participants will gain valuable insights into identifying weaker areas of their marketing tech stack and finding viable, lower-cost replacement solutions.

During this in-depth LinkedIn Live, we discussed:

✅ How is the role of CMO becoming more tech-centric?
✅ What are the biggest challenges faced by CMOs?
✅ How can you rationalize MarTech investments?