From CRM to CXP in Life Sciences: Next-gen Capabilities to Drive CX | LinkedIn Live

As life sciences enterprises focus more closely on delivering exceptional customer experiences, Customer Experience Platforms (CXPs), which help build personalized customer journeys 🗺️, are replacing the traditional CRM, which has served as a system of records. Niche platform providers have now emerged to ease this transition from CRM to CXP with next-gen customer engagement capabilities.

📢📢 Watch this LinkedIn Live to hear our expert analysts explore how the rise of niche providers – and the recent announcement of Veeva and Salesforce parting ways 👋 – has created opportunities for all types of platform providers. They also share the top next-gen customer engagement functionalities and the leading customer engagement platform providers. ✨

You’ll want to join the discussion to share your experiences and ask clarifying questions.

During the event, our analysts talk about:

✅ The top opportunities for platform providers, as Veeva and Salesforce part ways
✅ The top next-gen customer engagement functionalities that enterprises are looking to invest in as they bridge the gap from CRM to CXP
✅ The top next-gen customer engagement platform providers