Outsourcing Growth and Cracking the Mid-market Code for Service Providers | LinkedIn Live

Mid-sized healthcare enterprises have begun to outsource more frequently to increase efficiency, reduce costs, and improve experience and outcomes. 📈 While large healthcare enterprises have long dominated service provider revenue, this heavy reliance posed risks—and left significant opportunity on the table.

The mid-sized healthcare segment emerged as a rapidly growing market, holding untapped potential for revenue diversification and long-term stability. 💡

Everest Group experts Hanupriya Nangia, Practice Director; Devjeet Rath, Senior Analyst; and Priya Sahni, Vice President, led a LinkedIn Live session that explored how service providers can unlock growth by effectively targeting mid-sized healthcare enterprises. 🎯

This session delved into the market potential, key challenges, and strategic approaches needed to engage this underleveraged segment—and emphasized why this shift has become more critical than ever. 🔍

Key topics covered:

• Why outsourcing is increasing among mid-market enterprises
• What mid-sized enterprises stand to gain from greater outsourcing adoption
• How service providers can engage and support the mid-market segment
• The challenges and opportunities in serving mid-sized healthcare payers and providers
• How to diversify revenue and reduce overdependence on large enterprise clients
• How mid-sized enterprises can be supported in adopting new technologies
• Common mistakes service providers make when entering the mid-market
• How to tailor go-to-market strategies to meet mid-market needs and constraints