The Evolution of Next-gen Customer Engagement Platforms

Watch this event on LinkedIn which was delivered on Thursday, September 26, 2024 

In this collaborative LinkedIn Live session, our experts discussed the shifts occurring within life sciences enterprises as they navigate the evolving CRM ecosystem. 🔬

The Veeva-Salesforce split presents a unique opportunity to transition from traditional CRM systems to next-gen customer engagement platforms, revolutionizing the entire commercial technology stack. 🚀

Watch this LinkedIn Live session and engage with us as we explore leading-edge technologies and their evolving capabilities, shedding light on the massive opportunities for technology and service providers.

Drawing from three comprehensive assessments, we’ll focus on the advancements in next-gen platforms poised to deliver personalized customer experiences.

During this collaborative LinkedIn Live session, we discussed:

✅ What are the high-priority modules across CRM/CX platforms that enterprises are interested in? 🎯
✅ Which functions within the life sciences commercial segment are more mature vs. others in terms of next-gen technology adoption? 💡
✅ What is the market sentiment around the Veeva-Salesforce split? 🔍
✅ What are some of the emerging segments within this ecosystem?