Conversations with Leaders – Episode 10 | LinkedIn Live

June 12, 2024

LINKEDIN LIVE

Conversations with leaders | a linkedin live series | edisode 10

Watch this event on LinkedIn which was delivered live on Wednesday, June 12 2024

The Global Business Services (GBS) model can be effective in revolutionizing enterprises, but there is often a disconnect that leads to unsustainable implementation. To be successful in integrating GBS within the enterprise, teams must create measurable value, align with the corporate vision, and be able to adapt to enterprise requirements.

Watch this LinkedIn Live series, Conversations with Leaders, to develop powerful GBS execution strategies to successfully blend GBS and enterprise efforts. Our experts Rohitashwa Aggarwal and Deborah Kops will be joined by leading industry figures Tanuja Singi, Vice President, Head of Global Business Services at McCormick and Company Inc.; and Robert Weltevredenv, Global Business Services Leader for a lively discussion on strategic, sustainable GBS model implementation.

During this engaging LinkedIn Live, we discussed:

Why do some GBS organizations thrive while others struggle to stay afloat?
What are the challenges beyond the control of a GBS organization?
What are the missteps GBS organizations make that create friction with the enterprise?
What can GBS leaders do to position themselves as enduring partners to the enterprise?

Rohitashwa Aggarwal

Partner

Everest Group

Deborah Kops

Executive Advisor

Everest Group

Tanuja Singi

Vice President, Head of GBS

McCormick and Company Inc

Robert Weltevreden

GBS Leader

Jay Desai

Vice President, Head - Global Business Services
JTI

Leveraging AI for CX | LinkedIn Live

June 5, 2024

LINKEDIN LIVE

Leveraging AI for CX

Watch this event on LinkedIn which was delivered live on Wednesday, June 5 2024

To meet evolving customer expectations, businesses are seeking to develop artificial intelligence (AI) tools to enhance their customer experiences. From personalizing experiences to providing in-depth analytics, the potential for AI to transform CX and its management is profound. 🚀

Watch this LinkedIn Live discussion with Everest Group’s Nishan Krishan, Practice Director, and Ashish Sehdev, Vice President, to learn about how to utilize AI and its latest iteration, generative AI, for anticipating CX needs, creating adaptive strategies, and developing unforgettable CX. 💡

During this engaging LinkedIn Live, we discussed:

✅ The use cases enabled by AI in CX 🤖
✅ The RoI and productivity gains enabled by AI in CX
✅ Generative AI and its disruptive potential for CX

Nisha Krishan

Practice Director

Everest Group

Ashish Sehdev

Vice President

Everest Group

What’s Driving Investments in RCM: A Look at Hotspots in Healthcare | LinkedIn Live

May 29, 2024

LinkedIn Live

What’s Driving Investments in RCM: A Look at Hotspots in Healthcare

Watch this event on LinkedIn which was delivered live on Wednesday, May 29, 2024

The Revenue Cycle Management (RCM) sector is undergoing seismic change. With rapid digitization and an evolving future landscape, PE funding and overall M&A activity is dramatically increasing. 🔍

Watch this LinkedIn Live conversation with Everest Group analysts Priya Sahni, Practice Director, and Ankur Verma, Vice President, to learn about the changes happening in outsourcing patterns within RCM, as well as the trends to watch out for in the coming months.

📚 Attendees will get a complimentary copy of Everest Group’s RCM report.

During this LinkedIn Live, we discussed:

What are the key business, technology, and sourcing trends within RCM?
What’s really driving the PE investments in this space?
What can we expect from rising M&A in RCM business?

Meet the Presenters

Priya Sahni

Practice Director
Everest Group

Ankur Verma

Vice President
Everest Group

Marketing in 2024: Key Areas of Focus for CMOs as the Year Unfolds | LinkedIn Live

May 16, 2024

LinkedIn Live

Marketing in 2024: Key Areas of Focus for CMOs as the Year Unfolds

Watch this event on LinkedIn which was delivered live on Thursday, May 16, 2024

🚀 The marketing industry is constantly evolving, largely due to emerging technologies and the imperative to keep up with customer demand. As macroeconomic conditions show signs of improvement, CMOs and marketing leaders are preparing to reassess and refine their strategies.

Watch this engaging LinkedIn Live discussion as our analysts explored the anticipated changes in marketing and marketing services in the second half of 2024 and beyond. They will examine the forces driving transformation within the marketing landscape, including strengthening macroeconomic conditions, technological advances such as generative AI (gen AI), the emergence of new channels, and the increase of events. 📈💡

During this LinkedIn Live, we discussed:

• What is driving marketing in 2024? 🌐📱
• How should CMOs look at technology disruptions in the near to medium term? 🧠💥
• What new channels should CMOs start allocating their budgets to in 2024? 📊💰

Meet the presenters

David Rickard

Partner
Everest Group

Mustafa Pitolwala

Senior Analyst
Everest Group

Nishant Jeyanth

Practice Director
Everest Group

Technology’s Transformation of Care Management Solutions | LinkedIn Live

May 15, 2024

linkedin live

Technology’s Transformation of Care Management Solutions

View the event on LinkedIn, which was delivered live on Wednesday, May 15, 2024.

Recent interest in leveraging technology for the management of care has driven the healthcare industry to invest in digital technology that enables remote and efficient care. Though a large focus is on lowering costs and improving health outcomes via technology, there is also an interest in using technology to deliver care in-home, with clinical decision-making assistance and greater coordination as a feature. 🏥💻

Watch on demand this LinkedIn Live conversation with Everest Group analysts to learn about the evolution of technology-based care management solutions and how they will impact the future of the healthcare industry. 📈🔬

During this LinkedIn Live, we’ll discussed:

Which areas are of interest to enterprises digitizing care? 🌐
How is technology being leveraged to reshape the delivery of care? 🔄
How are solutions providers and platform providers enhancing their care management offerings? 🛠️🔍

Meet the Presenters

Priya Sahni

Practice Director
Everest Group

Chunky Satija

Vice President
Everest Group

Kaushik Sundar

Practice Director
Everest Group

Research Insider: Everest Group’s Tech Provider Coverage and AR Initiatives | LinkedIn Live

May 8, 2024

LINKEDIN LIVE

Research Insider: Everest Group's Tech Provider Coverage and AR Initiatives

View the event on LinkedIn, which was delivered live on Wednesday, May 8, 2024.

Watch this LinkedIn Live session with Everest Group’s Kriti Gupta, Practice Director, Katrina Menzigian, Vice President, and Nisarg Shah, Practice Director, for an example-focused discussion on Everest Group’s research into technology provider and platform markets. 📊

Using two vertical segments, Healthcare and Life Sciences 🏥, and Banking, Financial Services, and Insurance 💰, our experts explored how our research-based approach helps identify technology product market opportunities and develop effective go-to-market strategies and positioning. 🚀

What questions did this LinkedIn Live answer for the participants?

1. What technologies and platform markets does Everest Group cover? 🌐
2. What is unique about Everest Group’s approach to its coverage of technology provider and platform markets? 🧠
3. What kinds of business challenges and objectives are the target of Everest Group’s technology product research? 💼

Meet the Presenters

Kriti Gupta

Practice Director

Katrina Menzigian

Vice President

Nisarg Shah

Practice Director

Content Supply Chain: Embracing AI in the Content Development Lifecycle | LinkedIn Live

April 30, 2024

linkedin live

Content Supply Chain: Embracing AI in the Content Development Lifecycle

In today’s hyper-connected world, there’s a growing demand for seamless, personalized customer experiences, which is challenging marketers to create, share, and track quality content at scale. 🌐

The content supply chain (CSC) addresses this need by integrating processes in a content ecosystem, fostering both technological and organizational transformation. Implementing a CSC helps streamline workflows, scale content delivery, and help businesses gain a competitive edge.

🔄 Watch this LinkedIn Live on demand to explore the benefits of adopting a CSC and its future implications for enterprises and service providers. 📈

During this session, we discussed questions such as:

• What challenges do marketers face when managing a content lifecycle?

• What is a content supply chain, and how is it disrupting content lifecycle development?

• What is the role of AI in the content supply chain, and how is it supercharging content operations? 🤖

Meet the Presenters

Mayank Choudhuri

Senior Analyst

Everest Group

Nisha Krishan

Practice Director

Everest Group

Nitish Mittal

Partner

Everest Group

Key Insights: The Evolving Commercial Technology Landscape in Life Sciences | LinkedIn Live

April 25, 2024

Linkedin Live

Key Insights: The Evolving Commercial Technology Landscape in Life Sciences

View the event on LinkedIn, which was delivered live on Thursday, April 25, 2024.

Life sciences enterprises are facing a pivotal juncture that demands a strategic decision regarding their CRM ecosystems after the Veeva-Salesforce split. 🧬💼

Watch this interactive LinkedIn Live discussion as our expert analysts explore the critical shift from CRM ecosystems to CX platforms and the next-gen technologies poised to deliver personalized CX. They will also examine the substantial opportunity for technology providers as enterprises update their CRM environments. 🚀🔍

What questions did this LinkedIn Live answer for the participants?

• Which high-priority modules across CRM/CX platforms are enterprises most interested in? 🎯
• Which functions within the life sciences commercial segment are more mature vs. others in terms of next-gen technology adoption? 💡
• What is the market sentiment around the Veeva-Salesforce split? 📊

Meet the Presenters

Durga Ambati

Practice Director

Everest Group

Rohit K

Practice Director

Everest Group

Chunky Satija

Vice President

Everest Group

Implementing Gen AI for CXM: The Data Challenge | LinkedIn Live

April 17, 2024

LINKEDIN LIVE

Implementing Gen AI for CXM: The Data Challenge

View the event on LinkedIn, which was delivered live on Wednesday, April 17, 2024.

Generative AI (gen AI) has the potential to revolutionize customer support, as well as reduce operational costs. However, to leverage gen AI for its maximum capabilities, it will be vital to base AI learnings on excellent quality data that is well managed and controlled.

Watch this LinkedIn Live session with Everest Group’s David Rickard, Partner, and guest David Ilett, Consulting Director from Davies, to explore practical examples of implementing gen AI for customer experience (CX). Learn about the main challenges organizations face with data provision for AI and understand how to plan adequately to avoid the common pitfalls.

During this engaging LinkedIn Live, we discussed:

The main challenges facing enterprises when deploying gen AI
The scale of the data provision challenge
The practical steps that organizations can take to leverage gen AI

Meet the Presenters

David Rickard

Partner

Everest Group

David Ilett

Consulting Director

Davies Consulting

Why Gender Diversity is Critical to Shared Services Success | LinkedIn Live

April 4, 2024

Linkedin Live

Why Gender Diversity is Critical to Shared Services Success

View the event on LinkedIn, which was delivered live on Tuesday, April 4, 2024.

Despite the current environment, which at times seems full of cultural landmines when it comes to the topic of diversity and inclusion (D&I), most business leaders know that fostering a diverse and inclusive workplace is still vital to drive growth. The fact is that imbalances, such as the percentage of women in leadership roles, are real, and they present substantial challenges for organizations such as Global Business Services (GBS).

Watch this LinkedIn Live conversation as industry thought leaders discussed the critical topic of gender diversity and inclusion in GBS, approaches to confront workplace gender imbalances today and in the future, and possible repercussions if gender imbalances are ignored. 🌍

What questions does this LinkedIn Live answer for the participants?

✅ Why is gender diversity and inclusion critical in GBS? 🚺
✅ What are the challenges in addressing gender imbalances in the GBS workforce?
✅ What can be done to fix the issue in the short, medium, and long term? 🛠️
✅ What are the risks for GBS if gender representation is not deemed a priority? 🔍