Chinese internet giant Tencent Holdings has just led a $100 million funding round in MX Player, marking its foray into on-demand video streaming in India.
“The market is fairly big and given MX Player’s model of not charging users, but earning from advertising, it can add to this market rather than cannibalise from established players,” Yugal Joshi, vice-president at Texas-based consultancy Everest Group, told Quartz.
