One of the most common queries we have with clients today revolves around artificial intelligence: where do we begin? Do we start with the data, or do we start by reinventing our processes?
It’s a classic chicken or egg question, and like many similar questions, the answer is not either/or. It’s both. But the sequence and intent matter deeply. Over the past year, I’ve seen many companies investing heavily in AI, and far too many are getting this sequence wrong.